Reserch On Formation And Development Of Industrial Chain Of Northeast Local Calture From BenShan Media

Into the 21st century, especially in the condition of economic globalization and the internationalization of the media, developing the cultural industry has become a national strength and the strategic decisions to all over the world. In order to accelerate economic development, enhance cultural values and enhance overall. In China, reform and opening-up call for the development of cultural industries, while the development of cultural industries has become a important way of accelerating the development of cultural undertakings.under market economy conditions.Northeast are Chinese major agricultural provinces, which determines the mainstream status of the local culture. BenShan media is based on the characteristics of northeast local culture and business model of industrial chain integration. With humor charm of the Northeast saying culture and business value, BenShan media has created a industrialpath of northeast local culture.This paper is divided into four parts. Useing the theory of culture and economic,from the "industry chain" and the "value chain" perspective on the value of cultural industries in Northeast Local to analyze the elements of investment,market,,human and resources, to sum up the strategy of industrial operation in BenShan media..Using Communication theroy and the interactive promotion to think about some problems which come about in the process of industrialization and to put forward some rationalize advises.