Color Cross-modal Inhibition Of Return Based On Primary Visual And Semantic Representation

The phenomenon of inhibition of return(IOR)refers to the phenomenon that the individual responds to the previously noticed position or object later.A large number of studies have found that IOR can occur in visual modal,auditory modal,touch modal,and cross-modal.This study focus on cross-modal inhibition of return based on color.In the study,we adopted the prime-neutral cue-target paradigm.Prime and neutral cue are auditory stimuli,and target is a visual stimuli.By controlling the content of the target stimuli,the effects of different levels of visual information on the cross-modal inhibition of return based on color were examined.In experiment 1,the target stimuli presented are the visual information of the perceptual processing level;in experiment 2,the presented target stimuli are the visual information of the semantic processing level;in experiment 3,it presents the visual information of the level of perceptual processing and semantic processing at the same time.The results of the study show that in Experiment 1,when the target stimulus was the visual information of the perceptual processing level,cross-modal inhibition of return based on color was found;in Experiment 2,when the target stimulus was the visual information of the semantic processing level,cross-modal inhibition of return based on color was found,in Experiment 3,when the target stimulus presented visual information of the level of perceptual processing and semantic processing at the same time,it was found that the main effect of the cue effectiveness was significant,and the main effect of the background color consistency with the target semantics was significant,and there is a significant interaction between them.