Reseach On The Information Transmission Function Of MG Animation

With the rapid development of digital media technology and the explosive growth of information,a large amount of information has swept through the whole world via various channels.In such an era,it is particularly important that information can be clearly,accurately and efficiently communicated.In order to comply with the progress of the times and promote the development of information globalization,MG animation design,which incorporates dynamic image and visual communication design into one integral whole,comes into being.Its dynamic and concise features have played an indispensable role in promoting information communication.Compared with traditional static graphics,MG animation's dynamic character emphasizes its three-dimensional dynamic relationship between time and space,allowing the dynamic tension and artistic appeal generated by the picture to attract the attention of the audience and realize accurate and efficient information transmission.Compared with traditional animation,its simplicity emphasizes the design concept of ‘less is more' to visualize tedious and complicated information,which contributes to clear and fast information transfer.The narrative structure and form aesthetics of MG animation have the advantage of attracting the audience to participate in interaction,which helps to effectively convey information.In a nutshell,this article takes the high-efficiency information transmission function of MG animation as research purposes.It analyzes and discusses the above-mentioned content through case analysis,literature search,analysis and comparison,and summarization,in order to figure out the advantages and functions of MG animation in information communication.