Research On Application Function Transition Of MG Animation

MG animation originated from the western film title design in the middle of the 20th century.Its function is to make the boring film title lively and interesting and play an important aesthetic function.After more than half a century of development,MG animation has gradually matured in the process of continuously catering to the market of information transmission and the audience's viewing requirements,becoming an efficient way of information transmission and showing broad application prospects.MG animation is a form of visual communication with flat style,which combines the video language of film and television animation with the art form of graphic design.It has been half a century since the birth of MG animation.For a long time,the application of MG animation has been limited to the film titles,as an artistic form of subtitle packaging.Until the arrival of the new media era in the early 21st century,MG animation appeared in the current information communication market with rapid development and completed the successful transformation of application functions.What is the specific content of MG animation function transformation,how and why?Discussion on these issues has become an important topic in MG animation research.Through the study of MG animation,it is found that the transformation of the application function of MG animation is reflected in the strengthening of the information visualization function.From the perspective of semiotics,the main path of its transformation is to make graphic elements symbolized by establishing the representation relationship between graphic elements and referential meanings in MG animation.At the same time,the transformation of MG animation application function is closely related to the changes in the current information communication environment.With the arrival of the new media era,the visual communication mode of"image reading era"has become the mainstream trend of information communication in various media.Mass media popularization makes people's information demands in the Internet era increasingly personalized.MG animation complies with the "long tail"of the Internet economy and becomes the breakthrough for the animation industry to expand into the new media information communication market.