Research On Dynamic Font Design In Information Communication Design

The communication of font design has experienced four revolutions,namely,language communication,text communication,printing communication and digital communication,which shows the importance of technology to design communication.With the maturity of digital technology,the effectiveness of rapid information transmission has become a concern.Dynamic font design is regarded as an extension of graphic design in digital media art.This paper studies dynamic font design from the perspective of information transmission design.Based on the research theory of dynamic information communication design,combined with the specific methods of font design,this paper discusses the perception,cognitive mode and aesthetic law of aesthetic subject in the field of font dynamic design,so as to provide theoretical support for the design activities of font dynamic information communication,and summarize the basic methodology for the practical application of font dynamic design information communication.Explore an effective way of visual communication,and in-depth interpretation of the excellent cases of dynamic font design,accurately grasp the main idea of the works,so that the information can accurately cause the audience’s aesthetic and emotional resonance.And in-depth analysis of the audience’s different levels of aesthetic perception and process,so as to attract the attention of different levels of audience to improve the transmission of dynamic font information.To make the font dynamic is not only a form,but also a real way for the audience to understand the hidden visual connotation of dynamic font design,to better convey information and better serve the market and the public.