The Study Of Korean Idol Drama And Its Communication In China

Korean drama has been playing a place in China's overseas TV viewing market,especially the popular idol drama,to pure love,young and beautiful idol,fashionable packaging,aesthetic and romantic scene,attracting a large number of young women's audience eye.From the first Korean drama "Jealousy" on Chinese screen in the early 1990 s,to "What Is Love" in 1997,and then to "Autumn Fairy Tale"(2000),"The Great Jang-Geum"(2003),"Full House"(2004),"My Girl"(2005),"My Love From The Star"(2013),"Descendants Of The Sun"(2016)and other Korean dramas,and the "Korean wave" has hit the hearts of Chinese audiences.The style and artistic features of Korean idol drama have undergone a process of change and development: the tragic drama represented by the "Autumn Fairy Tale",the romantic comedy represented by the "Full House",and the fantasy love drama represented by "My Love From The Star".The change of artistic style in contemporary Korean idol plays is undoubtedly the result of cultural integration,and forms a process of cultural completion of Korean idol drama with other cultures and continuous self construction.The Korean idol drama,which contains many cultural influences,contains great business attributes.It satisfies the local market,aims at the overseas market,and actively caters to the interest of the audience.Its narrative and communication strategies bring us a lot of inspiration.With the development of new media and the establishment of the network subtitle group,the spread of Japanese drama,American opera and English drama has made the Chinese audience more choice,and the aesthetic appreciation of the audience is changing with the development of the culture of the times.Therefore,Korean dramas need to find new ways to face all kinds of challenges.Type innovation has become an inevitable choice for the development of Korean dramas.The first chapter introduces the definition of idol drama and the development of different regions.Secondly,it is the basis of combing the development of Korean idol drama and the historical and cultural economic soil of its birth.The second chapter starts with cultural analysis to analyze the cultural characteristics of Korean idol dramas.The third chapter introduces the elements of Korean idol drama's successful dissemination in China,as well as its style change and type innovation.Finally,based on the cross cultural influence of Korean idol drama,the inspiration for Chinese idol drama creation and the overseas dissemination of Chinese TV dramas is also given.