Study On The Presence Of Space Art Installations

With the development of modern science and technology,e-business leads to sharp decrease of consumer flow rate of offline stores so that the transformation of offline stores becomes rigid demand and flagship stores,the mark of brand image,is gradually transferring the core of space design to communicating brand idea and satisfying consumer experience.The article attaches importance to the research of the space of experiential flagship stores of brand domain.With the brand of Prada as sample,four global flagship stores as central examples,the article will firstly combine the background of brand to analyze the characteristics of the space and then explore the guidance of the presence of space.It summarizes three features of presence of space of artistry of regional symbol,entertainment of interpersonal interaction and empathy of form and place and deduces two main modes of presence combining the influence of space inducement,which are behavior inducementand emotion inducement.It focuses the research on the way of communicating brand idea through artistic installation of space in flagship stores and concludes four effective ways of concept materialization of regional element combination,repeat performance,logical extension and symbol transformation,compares the difference of space of Prada Epictener in different regional backgrounds,and explores the method to localize the concept of culture.It takes presence inducement as the foundation,deduces four exhibition strategies of space installation integrating the expression of the demonstration of installation,which include installation presentation meeting the needs of different groups,social integration of space,diversity of exhibition experience and sociality of display space.Take the brand of City circle,Found 158 flagship plaza as practical case,after over one year of observation,combining the research of analyse and comparison of the same kind of brands,and practicing in the exhibition with the core of artistic space installation,the article will deduce design strategy of artistic space installation to be applied to the practical research redeaign and analize and adjust the practice and result of design in the course of communicating with commercial developers,shopkeepers and consumers.It guides guests through space,communicates the concept of ar-tistic space leading fashion,and realize personalized space with internationalized and regionalized development.It testifies the feasibility of display strategies with the core of artistic space installation,provides specific operating thinking of the whole process from investigation to design thinking of brand space design.It also offers concrete reference of similar kind of experiential space and new thinking of better communicating the idea of brand for offline display space.