| The emergence of new media technology has broken the concept of space and space in human society,and the ways of human cognition and perception of the world have shown new changes under the environment constructed by the new media.The media's transmission of content information and the media itself have a tremendous impact on the development of human society.At the same time,the frontier science and technology to promote the development of film industry in our country is gradually vigorous,prompting more and more people are turning to film market and start to study film,film lovers and audience an urgent need to express themselves and communication platform,on the basis of this,the network is able to produce development reviews,and gradually to the social public popularization,become daily viewing audience choice and consumption of viewing behavior guide,produced extensive and profound changes,so that the media critics think network has gradually become the main form of movie promotion and influence film of one of the core strength.Internet film review,as a new form of communication derived from Internet media,is bound to replace traditional film reviews.But because of the new features of the network movie presents traditional media do not have,making the academic evaluation for online film poor.The academic circles think that the disadvantages of online film reviews are more than their advantages.It seems that network reviews are a smoky noise pollution source,and have few advantages.Until 2016,the contradiction was completely open to the public.The web critics with such a dismal image have profoundly affected the movie industry and the mainstream audience and played such a large role.Hegel believes that everything that is rational is realistic;everything that is realistic is rational.Therefore,research on the dissemination of online film reviews under the new media environment has important theoretical and practical significance.What is the online movie review,what are the characteristics of online film review,what are the features of online movie review that are sought after by the audience,how is the development trend of online film review,how does the function of online film review work,and what is the value of online film review in different contexts? Problems deserve our careful inspection and study.From the implied remarks that "Zhang Yimou is dead" to university teachers madly criticizing "War Wolf 2" to challenge populism,and then angering Er Yue Niao Yu from Da Peng and Bi Zhifei's " blackmailing" Douban score.There are also ambiguous attitudes among Feng Xiaogang's "garbage audience" rumors and official media.Besides,there is also the aftermath of the Cyber Criticism Committee and the Seven Critics of Internet Critics.In such an environment and atmosphere,the controversial image of online movie critics has become increasingly clear.This article will use literature research methods,case analysis methods,comparative research methods and other methods,and actively integrate communication science,public opinion,sociology,philosophy,arts and other social science disciplines.By summarizing the development trend of online film review under the new media environment,it tries to analyze the function of online film review and the deepening of value in different contexts.The article is divided into four parts:Chapter 1,introduction.This paper proposes the research proposition of the function and value of online film review in the new media environment.It mainly discusses the background of the topic selection and the significance of the selected topic,summarizes the research status at home and abroad,clarifies the research objects and research methods,and elaborates the difficulties and innovations of the research.Chapter 2,network critics and communication in new media environment.Combining the research results of experts and scholars,the paper describes the macro environment for the development of new media,discusses the basic concepts of online film review and popular film review,and interprets the characteristics of the two from the perspective of arts and communications,and further elaborates the difference between online film critics and traditional film critics.And demonstrate the spreading advantages of network film criticism and make pavement for analysis.Chapter 3,the development of online film review in new media environment.Mainly through the four parts of the commentary body,discourse form,transmission path and content characteristics of online film review,the overall development of online film review is summarized.Among them,the rise of the new generation of commentators is mainly the young netizens and the cinéphilie”.The form of discourse is represented by the rise of the network language.The extension and integration of the communication path are discussed in terms of online film review and communication methods.The content features mainly revolve around Tucao and feelings,combined with network big data and examples to analyze.Chapter 4,exploring the function value of online film review communication in the new media environment.Based on the discussion of the relationship between function and value,further explain the function of online film review from the perspective of media,which is specifically for the dissemination of information,guided viewing,public opinion,education and entertainment.The paper discusses the value of network film critics' dissemination from three aspects: society,culture and commerce. |
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