Research On Brand Design Of Rural "Community Building"

The research object of this paper is the rural "community building",which is expected to promote the rejuvenation of Chinese countryside with the concept of sustainable development.This article discusses the village "community building" brand design,mainly based on the current situation of the development of Chinese contemporary rural society,based on the strategy of rejuvenating national rural reality background,try to use the brand design concept,methods and strategies.We will promote the development of urban and rural areas by promoting the core values of rural "community building" sustainable development.Full text is divided into five chapters,the first chapter discussed the strategy in the beautiful countryside construction,many rural revitalization try mode,the sustainable development of the rural "community building" from the state's overall level for a general two modes,one is the bottom-up model of development,China's geographical complex natural resources,different regional differences,different parts of the rural construction,based on its own particularity and objectivity,spontaneously in accordance with their own conditions or characteristics of the sustainable development path;Second,the top-down sustainable development model,that is,the rural revitalization and development plan based on state regulation,and governments at all levels,on the basis of overall consideration and comprehensive development,guide rural construction everywhere.The two models complement and accommodate each other.The brand design of rural "community building" aims to highlight the reality and uniqueness of different development modes,and the influence of rural "community building" on social communication.Therefore,there is the subject of brand design research on rural "community building".The second chapter analyzes the brand positioning of rural "community building" from the perspective of sociology and art anthropology.From the social attribute of rural "community building",brand integration innovation explores the relationship between rural "community building" and the special object of brand design.The third chapter mainly studies the face village "community building" brand communication using the common methods of anthropology,the design issues of rural "community building" brand design of system science of users(consumers and social public)statistics,qualitative and quantitative analysis of the common features of universal significance to gain a "group" "portrait",that is to say there are characteristics of new residents.According to the person's perception of the brand design psychology,exploratory discovered,classified and summed up the inherent law of brand design,and on this basis,the principle,to village "community building" brand design for further elaboration.In the fourth chapter,according to the theoretical presupposition and user survey in the second and third chapters,the cognitive image of rural "community building" brand design is systematically analyzed and studied.From the perspective of "Internet +" and globalization,this paper expounds the innovation issues of brand image.By using the method of comparative study will be "learned in hainan ecological village" and "Taiwan peach m eco-village" a comparative study of brand image,from the general characteristics of brand design,brand positioning,brand innovation in system analysis and elaboration.Chapter v from the countryside "community building" brand positioning,brand design,brand design image from three aspects of views summarized village "community building" brand design research,trying to find the advantages and disadvantages.To explore the brand design of rural "community building",we look forward to further research in the future.