Study On The Brand Strategy Of Tourism Festival Under The Sustainable Development Of Ecology

In recent years,due to the economic benefits brought by the tourism festival brand,the localities have a very high enthusiasm for the creation of tourism festival brands.However,some tourism festivals have been pursuing interests and have consumed a lot of manpower and material resources.A short-lived tourism festival.Guided by the idea of ecological sustainable development,this paper analyzes the shaping methods of tourism festival brands,aiming to explore new ideas for the development of eco-friendly,green and low-carbon tourism festival brands.Firstly,this paper combs the connotation of Chinese philosophical thoughts and the brand of tourism festivals,and summarizes the inner relationship between the two.Then this paper compares and analyzes the famous foreign tourism festival brands to explore the future development of China's tourism festival brands demands.Finally,in response to the development needs of domestic tourism festival brands,guided by the concept of ecological sustainable development,the design methods of visual image,interactive activity experience and promotion marketing were summarized and applied to the design practice of Dazeshan grape festival activities.Eco-sustainable development and tourism festival brands have inherent coherence and consistency,forming mutually complementary and mutually reinforcing relationships.Using the philosophical thoughts of "symbiosis","equality" and "savings" in ecological sustainable development,the paper summarizes the "ecological" color extraction and the "less is more" color for the visual image design of tourism festival brands.Proportion and "abstract" graphics processing methods,"slow","deep" and "provincial" are the principles of interactive experience activities and integrated marketing methods for tourism festival brand promotion.