Research On Leshan Intangible Cultural Heritage Protection And Tourism Utilization

At present,the development of culture and tourism integration become the era background,the intangible cultural heritage in China with more attention paid to the traditional cultural treasures,intangible cultural heritage as a kind of unique tourism resources,by means of travel to activate using both can effectively protect the non-material cultural heritage and to promote regional tourism attraction,and contributing to local economic development intangible force,implementation under brigade fusion of heritage conservation and the activation of a win-win situation.This paper takes the intangible cultural heritage of Leshan,a famous historical and cultural city,as the research object.Through the combination of literature analysis and field visit,this paper systematically summarizes the protection and inheritance status of Leshan’s intangible cultural heritage,points out its existing problems,and puts forward practical and concrete countermeasures for Leshan’s intangible cultural heritage protection and tourism activation and utilization.The full text is divided into five chapters.The first chapter is the introduction,which introduces the research background and significance,research methods,literature review and interpretation of relevant concepts,and lays the theoretical foundation for the full study.The second chapter comprehensively sorts out the general situation of the intangible cultural heritage resources in Leshan,the research destination,summarizes its characteristics and values,analyzes the status quo and existing problems of Leshan intangible cultural heritage protection,and puts forward solutions.The third chapter deeply analyzes the existing modes of Leshan intangible cultural heritage tourism,summarizes the advantages and disadvantages of Leshan intangible cultural heritage tourism using SWOT analysis method,and puts forward that relevant principles should be observed in activating Leshan intangible cultural heritage by means of tourism.The fourth chapter analyzes the current situation and existing problems of Leshan intangible cultural heritage tourism,and puts forward specific countermeasures based on domestic and foreign experience and the actual protection and utilization of Leshan intangible cultural heritage.The fifth chapter is the conclusion and deficiency.Leshan intangible cultural heritage tourism using feasible and necessary,this paper writing purpose is to better promote leshan intangible heritage protection,to carry forward the history cultural treasures protection,promote leshan the heritage tourism with mass transfer efficiency,improve the leshan existing tour product,realize the transformation and upgrading of the leshan tourism,to leshan intangible power construction of the world tourist destination.