The Development Status Of Bamboo Raft Dance In Hainan Tourism Industry And Strategy Research

The purpose of this paper is to study the development of the bamboo pole dance and the tourism industry in Hainan.The survey focused on 425 tourists who took part in the bamboo rafting activities in the Hainan scenic spot,and used literature,expert interviews,questionnaires,field visits,and mathematical statistics.Other research methods,such as the meaning,origin and connotation changes,values and characteristics of Hainan ethnic traditional sport bamboo dance,the current status of the development of the bamboo pole dance in the scenic spot and its development strategy in Hainan's tourism industry,have yielded the following findings:First,Bamboo dance is a kind of sport that combines music based on different ways of playing and jumping.Hainan Lizu Bamboo Dance originates from religion,production and life as well as fitness and entertainment.From the previous funeral ceremony and the celebration of the harvest ceremony,the bamboo dance was gradually injected into the new era and became a symbol of national culture.The characteristics of the bamboo pole dance mainly include the following: outstanding regionality,rich performance,enhanced communicativeness,remarkable nationality,and distinct religion.The value of bamboo dance is mainly manifested in cultural value,social value,fitness value and entertainment value.Secondly,Based on the theory of RMP,the analysis of the development of bamboo pole dance in the tourism industry in Hainan shows:1.Resources: Hainan Lizu has rich resources for bamboo raft dance,more participant resources,and prominent folklore features.The Hainan Lizu Pole Dance has a unique technique of playing poles and jumping poles.The required venues and equipment are simple.There are fewer scenic spots on the Hainan Island to cover the bamboo pole dance performances.The resource characteristics of the participants of the bamboo pole dance were more(60.9%),the participation of youth(83.8%),the students(34.6%),and the number of participants with bachelor degree or above(64.5%).The product transformation of the bamboo pole dance mainly displays its cultural characteristics,which is different from othertourism products.It also promotes packaging under the premise of maintaining cultural characteristics,and has become Hainan cultural tourism features and business cards.2.Market: The participation of bamboo pole dance in the scenic spot of Hainan is of great market potential,and the consumer market has a broad prospect.The difficulty of selecting bamboo pole dancing activities among the participants was related to their own age and other characteristics(P<0.001).The participation form was mainly for watching performance and active participation(61.5%).The location was mostly scenic(57.7%).Including cultural interest music factors,fitness health and bodybuilding factors,and social exchange friendship factors,participating in a rich experience.Bamboo rafting was generally conducted in the scenic spots of Hainan(46.1%),and the propaganda and promotion efforts were relatively small.The propaganda of the area was the main attraction(26.1%),but the tourists had a higher expectation for the development of the bamboo raft dance in the scenic spot(75.1%).Different forms of bamboo pole dancing have different attraction for different participants.The support of tourism-related industry chains,the publicity of scenic spots,and the importance of the government have become the three major factors affecting the development of the bamboo pole dance in the scenic spots of Hainan.3.Products: Different types of bamboo pole dance products with different levels of difficulty and different styles will be introduced for tourists of different ages.Hainan ethnic cultural characteristics will be used to design related souvenirs.The product development model and product mix of bamboo raft dance in Hainan scenic spots will be summarized,and tourists will be selected to participate according to their own conditions.Bamboo raft dance provides the basis.Third,bamboo dance and Hainan tourism industry development strategy:(1)The goal of bamboo pole dancing in the tourism industry in Hainan: Through the three-phase goal setting,the bamboo pole dance will eventually be built into the "Hainan card" in the tourist area.(2)The development of bamboo pole dancing in Hainan's tourism industry: Take bamboo and dragon dance resources as the center,and realize the integration and development oftourism resources;take the demand of the tourism market as the direction,realize the common development of the bamboo pole dance and the tourism industry;take the characteristics of the bamboo pole dance as the center,realize the integration and development of products.(3)The development strategy of the bamboo pole dance in Hainan's tourism industry:Standardize government planning and management,create a good service environment,develop various forms of bamboo pole dance,which will help visitors experience;cultivate specialized talents of bamboo rafting and achieve the common heritage of theory and practice;develop bamboo pole dancing products with scenic spots to avoid waste of resources;divide bamboo pole dance participation Regional,to create an atmosphere of experience;to strengthen the propaganda of scenic spots,highlight the brand characteristics of bamboo dance;Maintain the original ecology of bamboo dance,highlighting the national charm.