Research On The Integration Of Tourism Industry And Cultural Industry In Hainan

Since the reform and opening up,China's economy has been developing rapidly,the income level of the residents has increased rapidly,and the number of tourism and tourism in China has also been increasing rapidly.The tourism industry has become an important industry of the national economy,and has become one of the fastest growing areas of consumption.At the end of December 2009,the State Council issued an important opinion on the development of Hainan Province,put forward the goal of building Hainan as an international tourist island.The construction of Hainan province has become a major strategic deployment of the state,and the national strategy of the"maritime Silk Road" in twenty-first Century has also brought new opportunities for the development of Hainan province.In the face of new situation,new policy and new opportunity,the development of tourism industry in Hainan needs to merge with other industries and cultivate new tourism formats and new products.Among them,the cultural industry and the tourism industry share the same essential attributes.The integration of the two industries conform to the transformation of industrial economic structure and the increase of consumption demand.At present,what kind of stage,what kind of state and what problems are facing in the integration of tourism industry and cultural industry in Hainan province need to be studied and discussed.Based on the above problems,this paper first combs and summarizes the existing literature,and explores its integration mechanism,including the integration foundation,the fusion motivation,the fusion path and the fusion effect.Secondly,the actual situation of the integration of the tourism industry and the cultural industry in Hainan province is analyzed from the quantitative and qualitative perspective?The present situation of the two industry,from the quantitative point of view,uses input-output method to calculate the integration degree of the whole of the two industry in Hainan Province,analyzes its integration,and combines the grey relational analysis method to select the indexes affecting the integration and development of the tourism industry and the cultural industry,calculates the number and degree of grey correlation,and analyzes the integration of the two parties.In order to provide reference experience for the development of other parts of Hainan Province,a typical case of the integration and development of the tourism and cultural industries in Hainan Province,Fukuyama coffee culture town,is analyzed.Finally,based on the fact of the integration of tourism industry and cultural industry in Hainan Province,the countermeasures and suggestions for promoting the integration and development of the two industry are put forward.Through the research and analysis,the main conclusions are as follows:firstly,through the analysis of the integration mechanism of tourism industry and cultural industry,the strong relevance between the two industries is the foundation of the integration;the demand of the market,the needs of the development of the industry itself,the scientific progress and the policy support of the government are the two industry integration,respectively.The basic driving force,internal driving force and external driving force;the integration path among the two industries is resource,technology,function and market fusion path,and the integration of resources is the basis,technology integration is the means,functional integration is the main body,and market integration is the final result;and the last analysis of the effect of the two industry integration is promoting.Innovation in industry will improve the competitiveness of industry.Second,to analyze the integration of tourism industry and cultural industry in Hainan Province,analyze the current situation of the two industry integration,use input-output method to calculate the degree of integration of the two industry,and draw a conclusion that the integration of the two industry is generally in the trend,but the fusion degree is still low;the fusion factor of the two industry is analyzed by the grey color correlation degree.It is concluded that the ranking of various indexes of Hainan cultural industry from high to low is the number of cultural institutions,the employees of cultural institutions and the increase of cultural industry.The ranking of various indexes of tourism industry in Hainan province from high to low is the following:the number of tourist industry,the number of star hotels,the number of a level scenic area,the number of travel agencies,the total tourist income and the total number of tourists.Finally,the method of case analysis is used to analyze the fusion path of the Fushan coffee culture in Hainan province.And a case revelation is drawn.Third,combined with the results of the above analysis,from the four levels of government,enterprise,market and technology,the countermeasures to promote the integration and development of the two industry in Hainan province are put forward respectively.