Research On The Narration And Audience Of "Net-generation" Film

“Net-Generation” movies grew up in the fertile soil of the Internet,and their background and production environment are indispensable.In this chapter,we briefly describe the development status of the “Net-Generation” movie under the macro background of national policy orientation and the “Internet +” innovation technology production environment.Mainly from the two aspects,first,from the national policy and Internet application technology production environment throughout the “Net-Generation” film's growth path;Second,the film as a cultural industry,look at the “Internet + Film” cross-border integration under the industrial dynamics,the Internet Movie Company has actively deployed the film structure of the eco-industrial chain to bring about changes in the “Net-Generation” movie market,production,promotion and distribution as well as the audience and other industrial sectors.“Internet+Movies”,as a representative of the emerging paradigm of “General Technology+Industry Economy”,has a profound impact on the transformation and development of the domestic traditional movie industry.As a new audience group emerging at the present stage,the “Net-Generation” has brought about changes in the network narrative style correspondingly,which is reflected in the changes in movie narrative and aesthetics.The narration features of the “Net-Generation” movie also reflect the changes in the aesthetic concept of the current new audience groups to a great extent.Therefore,if you want to peek into the aesthetic appeal of the new generation of audiences,you will inevitably go deep into the “Net-Generation” movie text narrative.In the first section of these two chapters,the “Net-Generation” movie is mainly used as a narrative text.From the aspects of narrative techniques,narrative logic,and narrative style,the narrative features of “Net-Generation” movies are analyzed.In the second section,the The cross-media narration in the feature of film narratives of the “Net-Generation” is a separate section.From the perspective of the cross-media narrative content development model,the interactive relationship between film texts and media is explored,and the audience is emphasized in the process of cross-media narrative of “Net-Generation” movies.The participation will pave the way for the audience research of the “Net-Generation” movie in the next chapter.The third chapter focuses on the audience.This chapter is divided into three major sections for discussion.The first section mainly includes three aspects.On the one hand,it concentrates on the development of the audience's role concept from the current cultural background of media integration.To explore,the concept of audience is transforming from single to multi-dimensional collective.On the other hand,from the perspective of sociology,audiences are categorized from audience viewing behaviors,fans,and female target audiences,focusing on the discourse power of “chick movies” in the “Net-Generation” movie market.To examine the gender and target audience's acceptance of growth in the “Net-Generation” films,the second section elaborates on the interactive relationship between the audience and the media.It also shows that audience media use discourse is based on audience standard and audience identification.Knowing,and indicating that the audience can not ignore the social context in the use of media.The third section mainly analyzes the acceptance psychology of the “Net-Generation” audiences,starts with the preferences of the audience “Net-Generation” film acceptance types,and then observes the acceptance motives of “fans” audiences in “Net-Generation” movies.In the last chapter,the author analyzes the narrative features of fragmentation and fragmentation of “Net-Generation” films before the chapter is combined,and further examines from the perspective of the two research perspectives of “Net-Generation”movie narrative and audience strategy to satisfy “Net-Generation”.A Continued Rational Analysis of the Narrative Strategy and Audience Strategy of the “Generation” Audience.The story content and creative thoughts of the film are the core of the road leading domestic film growth.The first section mainly starts with the narrative strategy and solves the problems in the narrative of the “Net-Generation” movie with the narrative theme and content.The second section focuses on the perspective of audience positioning and audience development strategies.From the perspective of consumer and aesthetic psychology of the “Net-Generation” audience,the audience responds to how to properly accept “Net-Generation” movies.