College Students' Evaluation Of Gendered Perception And Impression Of Network Nicknames And Web Avatars

Since the 21st century,with the continuous development of computer and Internet technologies,people have entered a new phase of the Internet.In network interpersonal communication,nicknames and avatars are indispensable parts,and to some extent,they reflect the individual's psychological state.From the perspective of social psychology,this study explores people's gendered perceptions of network nicknames and avatars,and their appraisal of warmth,ability,acceptance,affection,and willingness to make friends,as well as people's understanding of the gender of the user.The gender perception and impression evaluation of nicknames and avatars are different,and they explore the more preferred nickname-avatar combination.Through the gendered perception of different types of nicknames and avatars,not only can the impression management be more reasonable,a more objective view of various avatars and nicknames can be formed,but also the research content of stereotypes can be enriched,and research on interpersonal interactions between networks can be provided.This study is mainly divided into three parts.In the study,a questionnaire survey was conducted with the landscape network avatar as the entry point.100 avatar pictures of the landscape were collected and classified,and on this basis,the evaluation of gender perception was performed.The results of the study found that landscape avatar images can be roughly divided into 7 categories,namely,flowers and trees,urban architecture,beach scenery,blue sky and white clouds,forest water,and field villages.Among them,the heads of flowers and trees are biased toward femininity,and the portraits of urban architecture,beach scenery,blue sky and white clouds,mountain water,and field villages tend to be masculine,while the most masculine and feminine tendencies are selected.The avatar picture serves as the experimental material for Study II.Study 2 is based on the experimental material of Study 1,and takes the real name in the network nickname as the starting point of the study.It uses 2 landscape avatar pictures(masculine and feminine)×2 nicknames(masculine and feminine).Participants designed and studied the evaluation of people's enthusiasm,ability,acceptance,affection,and willingness to make friends when avatars and nicknames were matched.As a result,people have differences in gender matching and impression evaluation of network nicknames and avatars.From the dimension of warmth dimension,acceptance degree and affection degree,the evaluation of feminine avatar-female nickname combinations is higher,but the four matching combinations of nickname-avatar have less difference in ability dimension and willingness-to-make-friend dimension.It supports the warmth-first effect,which is in line with the public stereotypical stereotype.It also finds that people prefer the combination of network nicknames and avatar's gender attributes.Study three bases on the previous two studies and addes user's gender as a new variable,using 2 landscape avatar pictures(masculinization,feminization)× 2 nicknames(masculinization,feminization)× 2 user gender(male,female).The participants are designed to explore people's enthusiasm,ability,acceptance,affection,and willingness to make friends.After sorting out the results,it is found that in terms of ability,the user's gender is higher for the feminine-female nickname-female avatar combination;for the degree of affection,the user's gender was the female-female nickname-male avatar matched.In terms of acceptance and friends' willingness,the user's gender which is female-female nickname-female avatar combination is more popular.In the dimension of enthusiasm,there is not much difference in the evaluation of the eight combinations of gendered nicknames—genderized avatars—user gender matching.The results of Study Three are more consistent with the findings of anti-gender stereotypes,reflecting changes in people's ideas.According to the results of the three studies,it can be seen that the gender perception of different types of network nicknames and avatars is relatively clear.When different network nicknames,avatars,and user genders match,people show different dimensions in the evaluation of impressions.Preferences.Finally,the results of this study were discussed and reflected.