Research On Presentation And Dissemination Of CCTV Original Culture Program's Traditional Culture

With the advent of the era of integrating media,traditional media and new media of radio,film and television further integration,the way people receive information channel,the number and increase of blowout,countries around the world,the cultural blend between different nationalities,different regions,the spark of different.Chinese excellent traditional culture accumulates the deepest spiritual pursuit of the Chinese nation,and it is the rich nourishment of the Chinese nation growing and growing.CCTV as a mainstream media in our country,insist to grasp the correct propaganda orientation and the social public opinion direction,with original culture program as the carrier of traditional culture and tools,play a promote and develop the traditional culture of responsibility and mission.In view of the present original rise of cultural,the recovery of the Chinese excellent traditional culture,this article choose CCTV's original cultural programs as the research object,analysis of traditional culture in the TV show effects,and the communication effect.This paper makes a comprehensive use of the theoretical knowledge of art,aesthetics,communication,psychology and other relevant theories,and USES literature research method and case analysis method to demonstrate.First,analyzes the original cultural programs and the spread of the traditional culture and TV related theory research present situation,find out the cause of the original culture show rise and characteristics of proved historical inevitability of its appearance;Secondly,based on the actual cases,the paper analyzes how the traditional culture is presented in the TV program and demonstrates the importance of traditional culture communication by means of media.Again,show of CCTV's original culture traditional culture media,audience and effect on the spread of the subject,research,TV program in the context of the new media environment,theocial development to explore the new direction of traditional culture;Finally,by observing and thinking,the existing problems in the original cultural programs in China are put forward and the countermeasures are put forward.