Study On Propagation Characteristics And Development Path Of Huangmei Website

Huangmei opera follow the development of the times,on the "Internet plus Huangmei" transmission path,which is the rise and development of Huangmei Opera website earlier in a more mature form of communication network.Therefore,the carrying and spreading the Huangmei related to the contents of the website as the research object,separately from the following four parts:The first part is an overview of Huangmei website development.It is mainly discusses with the development of the Internet,the development of the website gradually into the vertical and segmented era,Huangmei website emerged under this background,the gradual emergence of Huangmei individual information communication and channel column dissemination and dedicated website dissemination form,which spread Huangmei dedicated website for its precise positioning,the content of professional advantages to promote the network development of Huangmei play an important role.The second part is the Huangmei website communication factor analysis.With "5W" model as the theoretical basis,from the aspects of communication subject,communication content,interactive forms,dissemination of results,in-depth analysis of the selected "Anqing" eleven "Huangmei performances week net,Anhui province Huangmei theater network and Yan Fengying network" three sample sites,grasp its propagation law.The third part is the research on the propagation characteristics of Huangmei Opera website.On the basis of the above analysis,combined with the comprehensive characteristics of the Internet,and further summarizes the propagation characteristics of existing web sites by huangmei.Concrete can be summarized as: multi subject website,information dissemination isomorphism Huangmei content diversification,diversification,diversification of sources of characteristics such as interactive circle group form to promote the spread of interactive and small communication bring the audience.The fourth part is the research on the development dilemma and development path of Huangmei website.Analysis of the existence predicament of Huangmei Opera website in the propagation process,and puts forward the corresponding countermeasures.The analysis thinks: to build a professional team,to build multiple profit model and multi subject cooperation for content gap,form innovation to break the limitation,multiple channels of communication between the audience coexistence measures can better promote the development of Huangmei Opera website.In the concluding part,on the basis of the previous analysis,the researchers put forward the shortcomings of the study and the prospect of the future research.The author thinks that in order to better understand the network development characteristics of Huangmei Opera,also need to increase the research of "Huangmei + three micro end field,explore the differences in the development of different communication channels.