A Study On The Present Situation Of Cultural Communication In "the Hometown Of Mencius" In Zoucheng,Shandong

In this paper,the research on the hometown of thinkers is to think about how to understand and inherit the spiritual heritage of the thinkers in addition to the academic research of the college,or the mainstream interpretation of the thinkers in the social grass-roots level.The "home of celebrities" is the most active or conscious geographical area in the social reality,which focuses on,interprets and inherits the thinkers' heritage.They often try to create a cultural space brand about the degree of injection,attractiveness and consumption.Based on the combing of the general picture of Mencius thought,this article also defines the characteristics of Mencius thought,compared with the thought of the founder of the Confucian School of Confucius.Secondly,it compares and analyses the present situation of the cultural communication of Mencius in Zoucheng and the present situation of the cultural communication of Confucius in Qufu.Mencius thought and judged the state of his ideology and culture.In the process of research,literature research,field investigation,comparative research are applied,and the theories of communication,sociology,psychology and aesthetics are comprehensively applied.The paper consists of the following four parts.The first part is an introduction to the research background of the thesis are introduced briefly,and explains the significance and feasibility of Mencius research,followed by the review of previous research,to establish the basis for the first chapter do the theoretical support,and finally the research ideas and research methods of this paper to do the simple instructions.The first chapter mainly discusses Mencius origin,from Mencius life analysis research Mencius names,dates,home,family,mother and his works do textual research,to sort out Mencius life narrative resources and grasp the idea of the whole,after sorting out the theoretical basis and implementation path and scheme Mencius thought,comparison of Confuciusthought the Mencius thought,personality,and the process of the image of Confucius & Mencius in different periods was set up through the analysis of the historical status of the gap for Confucius & Mencius.The second chapter mainly analyzes the current status of Confucian culture communication in Qufu and Zoucheng.First,it describes the presentation of the cultural communication state of Mencius hometown,then analyzes the local festivals and folklore,and finally compares the current situation of the spread of Confucius culture in Qufu,and gradually draws the difference between Zoucheng and Qufu.The third chapter is mainly the thinking of Zoucheng Mencius ideological and cultural communication strategy.First,analysis of the reasons Mencius thought is presented and weakening,followed by homogenization of thinking presented celebrity hometown cultural communication: one is the similarity of celebrity ideological and cultural spirit,the two is the similarity of historical relics type,three is the similarity creating means,four is the repeated development of famous hometown for the resource the.At the end of the thinking thinker:one is the hometown of individualized presentation is to clarify ideas,we compared two parties seeking personality;third,a body with practice exercise ceremony;fourth is the integration of resources,the formation of differentiated development;Fifth,further follow the law of communication.The purpose of this research is to Mencius' hometown is located in Zoucheng as the starting point,based on the comparative analysis of the differences between the Mencius and Confucius thought of hometown culture has the effect are analyzed,in order to find the hometown to create personalized presentation of thinkers,to provide reference experience for practice.