Study On The Influencing Factors Of Cultural Tourism Industry Development In Xiangxi

Xiangxi Tujia and Miao Autonomous Prefecture has rich cultural tourism resources endowment,have a good basis for industrial development,and the market prospects,but due to the influence of many factors,making it as a cultural tourism resources in the city have become big city cultural tourism industry,cultural tourism industry development and market demand than in the surrounding province,city,district compared,there is still a certain gap.In view of this,this paper attempts to influence the development of cultural tourism industry in Xiangxi area as the research starting point,tries to explore effective ways to promote the development of local cultural tourism industry.Firstly,through literature review,in-depth study of the industrial integration theory and the theory of grey relational analysis,relevant content and on the development of cultural tourism industry were reviewed,which laid a theoretical foundation for the later study.Then analyze the current situation of the development of cultural tourism industry in Xiangxi from the two aspects of cultural tourism resources and industrial development.In the study,the existing cultural tourism resources in Xiangxi area classified as historical monuments of culture,religious culture,folk culture,social culture and entertainment culture in five categories,and has carried on the comprehensive evaluation.Through the study found that the cultural tourism resources of Xiangxi area are not only the most varied and unique,and culture has a long history and density large,resource value is high.Objective to understand the intrinsic relationship between the various factors and the cultural tourism industry development in Xiangxi,this article will use the method of grey correlation analysis on the impact of cultural tourism industry in Xiangxi area first turn to quantify factors correlation analysis.In the study,first determine the per capita disposable income of urban residents,education expenditure,factors of GDP thirteen may affect the development of cultural tourism industry in Xiangxi area;then with the correlation between various factors of the industry and the development of calculating the gray relational analysis method.Through the analysis of specific correlation results:GDP>highway mileage>college education expenditure of urban residents per capita disposable income of urban residents "in education,culture consumer spending and entertainment services,passenger volume>of books,magazines and newspapers published volume>culture,the hotel staff number>cultural institutions Quantity>Radio and television population coverage>cultural relics,cultural undertakings>culture,sports and entertainment investment.Therefore,it is concluded that the cultural tourism industry of Xiangxi area development depends on the excellent human resource support,depends on adequate financial support,depends on the traffic system,depends on the good marketing,depends on the level of consumption upgrade.Then according to the conclusion,are heavy cultural tourism talent team construction from the injection,improve financial support mode,perfect the transportation network,put forward to promote the development of cultural tourism industry in Xiangxi suggested five aspects of marketing mode innovation and stimulate consumer desire,provide valuable advice for the transformation of tourism industry in Xiangxi area during the period of development.