A Study On The Expression Of Cultural Symbol Construction Of Chongqing

Massachusetts Institute of Technology professor Kevin Lynch in his book "City Imagery," said,"a city should be a story,a complete but separate space,a material field,a reflection of the existence of people Show ".Each person will have a different feeling and experience of a city,this perception of the experience in the process of communication between people and the city will gradually be internalized,and after identification into their own memory.In this process,the urban culture symbol is an important channel for the audience to perceive the city,and it has a very important role.In 2016,Chongqing is composed of relevant experts and scholars,and through the network voting,etc.,Chongqing ten cultural symbols,Thus further enhancing the cultural image of Chongqing,Chongqing's cultural connotation,urban characteristics,historical style and other solidification for a small can see small,fresh and can feel the image of artistic conception and visual symbols.To carry out the symbolic construction of Chongqing cultural symbols,will Chongqing's historical origins,cultural context,city image into it,and further follow the evolution of art schema,through the schema theory,will promote the spread of Chongqing culture,so more Many people concerned about Chongqing,Chongqing,Chongqing,Chongqing.In addition,the graphic construction of Chongqing cultural symbols will help to promote the common development of Chongqing city culture and economy,strengthen Chongqing in the increasingly fierce competition in the city to gain advantage and improve competitiveness,should belong to the city spiritual civilization construction important linkThis paper is divided into six parts,the first part of which is the introduction,mainly introduces the background and significance of this study,the research content and methods,and combs the domestic and international research on symbol,schema and other fields.Follow the study to lay the foundation.The second part is the definition and theoretical basis of the related concepts.This part defines the concept of cultural symbols,Chongqing cultural symbols and schema and schema,and sums up the symbolic theory of Saussure,Pierce and others,Yajie and Gombrick's schema theory laid the theoretical foundation for the following analysis.The third part is the analysis of the cultural symbolization of Chongqing,and divides the cultural symbol schema of Chongqing into the analysis of the internal and external systems.From the point of view of commonness and individuality,content and form,synchronic and diachronic The Pluralistic Construction of Chongqing Cultural Symbols.The fourth part is the graphic expression of Chongqing cultural symbols.This chapter is based on the expressive expression and formal expression of Chongqing cultural symbols,analyzes the choice of cognition and visual elements of Chongqing culture,the construction of visual structure,Visual image creation and other aspects of the graphical expression.The fifth part is the graphic communication strategy of Chongqing cultural symbols.On the basis of the methods and relations of the construction of cultural symbols in Chongqing,the author discusses the ways and means of Chongqing cultural symbols from the aspects of network media,mobile media and outdoor media.An Effective Strategy of Cultural Symbol Schema.The last part of the conclusion,combing the full text of the study context,summed up the research results of this paper.