| Circus is an ancient form of art performance.The development of global circus industry has promoted the development of professional circus theaters.However,among varieties of professional circus theaters,there are uneven creation of brand images as well as different design of brand images.By comparing cases of creating visual communication systems in professional circus theaters at home and abroad,considering the current shortcomings of major theaters in Chongqing in terms of external brand image packaging,focusing on the Chongqing International Circus City which has the awareness of brand images communication but has prominent problems such as lacking a distinctive LOGO image,a sufficient recognition and a strong correlation with acrobatics itself,etc.,combining its attribute as a professional circus theater and its integration of culture and tourism as a landmark building in Chongqing and the development demand of Chongqing International Circus City which plans to take root in Chongqing,keep a foothold in the west and go global,this paper aims to further analyze the audience needs and performance core,widely spread its cultural connotations and reshape its classic brand image according to the re-design and creation of its cultural and tourism brand image system. |
