The Emotional Research Of Chinese Characters Front Design

Cultural background and rich aesthetic connotation become the focus in design field of new era so that the design based on Chinese characters shows special charm at international stage.In the modern design,based on traditional Chinese characters,diverse Chinese character fonts emerge and each font has its own unique style features,delivering different emotions and charms.This thesis aims to study on emotionalization in Chinese characters font design.It analyzes different character fonts and their emotions,explores Chinese characters font design and its emotional expressions so as to have a better understanding of the importance of emotionalizing character font design.At last,this thesis sums up three development trends of emotionalizing character font design in the future.That is re-designing after combining with traditional fonts,multidirectional sensory experience and emotional expressions under the influence of designers.After having deep understanding of traditional Chinese characters,the designers can further grasp emotional features of different character fonts in the design process,create suitable character fonts which deliver information associated with emotions and conform to modern aesthetic characteristics.In this way,people can accept clear information delivered by designers and appreciate artistic style of Chinese characters.This design practice is also the creative font design of "China theory",which is inspired by a traditional Chinese character font Slender Gold,the author changes this font by adding creative ideas,putting emotional design ideas and modern aesthetic characteristics into design practice so as to present its cultural value and new appearance.