An Inquiry Into The Attitude Of College Students To The Privatization Of Shared Bicycles

Sharing bicycles which was designed to solve the problem of people traveling for the last mile was a new thing in recent years.To ride on a bicycle within a relatively short distance is more flexible than traveling by bus or subway.Because design of the Sharing bicycles concept is in line with the actual needs of the people,the develop--ment of sharing bicycles has entered the city from the campus,and has entered more and more brands from big cities to small cities.At the same time,because people have never touched such a pattern before,they still have to improper operation in sharing and using bicycles,which has brought some obstacles to the development of shared bi-cycles.Do most of the people tend to be privatized egoism in sharing the privatization of a single car? Because of egoistic behavior will be affected by the external environment and cognition,so the study of privatisation through interviews and discussion to de--cide the difference types of the privatization,thus the privatization is divided into three types in the legal and moral level: Privatization through the destruction(bicycle will be completely prohibited others to use and destructed the ownership of the bicycle of the shared bicycle company),fully privatization(the ownership of bicycle company was not impaired but their behaviors prohibit others using a shared bicycle)and partial privatization(lightly increase the probability of using the shared bicycle by doing so,but did not prevent others to use it).The individual attitudes towards the three types of privatization are measured respectively,thus,the psychological research can be introduced into the field of shared bicycles to provide support for the development of shared things.Objective: To study the new things that increase the social development,which was firstly researched in the field of the psychology,and leading better guide the masses to adapt to social development,to build a better society by appled the psychological to assist the community a better understanding of the individual mentality in the face of new things.Methods: in order to avoid the social desirability effect,the implicit attitude test(IAT)and the subliminal evaluative conditioning paradigm(EC)were used to explore the attitudes of individuals to privatization of shared bicycles by measuring and changing the implicit attitudes of individuals.Results: the first one showed that subjects held a negative attitude towards the destruction of privatization and complete privatization,but they took a positive attitude towards some privatization behaviors,and women were more active than men.Research two shows that the EC paradigm can change the implicit attitude of subjects.The experimental group's participants' implicit attitude towards some shared bicycles privatization changed to a negative attitude.