The Application Of Displaying Art In The Shopping Environment Of Supermarkets

Under the impact of the complex market competition and the e-commerce,the native supermarkets are faced with severe market situation.In China the top supermarkets take example by South Korea and Japan in decoration,space layout,goods displaying and so on.Borrowlism is prevalent.The traditional model of imitation and repeat development has not satisfy the needs of young consumers.With the age of affective economy coming,more and more consumers begin to enjoy the process of shopping.The shopping environment is a place where consumption behaviors occur,throughout the entire process of consumption and that affect consumers impression and evaluation of the supermarket directly.Now in our country the supermarket can no longer subject to the goods as the breakthrough point,care for nothing but uniqueness and completeness of goods,but should pay more attention to the delicate and reasonable shopping environment and meticulous humanized service,provides good shopping experience for consumers,improve the consumption experience,which can increase for consumer brand loyalty.Displaying art is the most effective and direct way to beautify the space and that is important to establish the emotional link between enterprises and consumers.The butt joint and integration of displaying art and supermarkets will enhance the "inner culture" of shopping environment,which will come true the supermarkets` shopping environment revolutionizing.The article is based on the development background of the new normal economy,which applys scientific research techniques to research the domestic and foreign supermarket displaying art case.Combining the development situation of the domestic supermarkets analyzes the impact factor of shopping environment,starting from the five senses experience of consumers.And exploring the role and significance of displaying art in supermarket shopping environment to find a different approach for the development of China's supermarkets,to provide theoretical support for supermarkets` shopping environment construction.And applying to the actual project – Ugrant store display project in Tangshan.Summarizing the experience in the practical of application,integrating theory with practice to complete the research.