Design Of Hand-painted Illustrations In The Design Of "Cotton Eye Fresh" Brand Image

Hand-painted illustration is more and more widely used in modern design.It can clearly display commodity information,propagate enterprise culture and enhance brand value.With the development of the times,hand-painted ways from the traditional hand drawn to the development of computer graphics,now appear hand-painted panels combine traditional hand-painted vivid and computer graphics,high efficiency,easy to modify,rich colors,can give the products add emotion,cultural atmosphere,and consumers can form a spiritual resonance.The theory of Maslow's demand level belongs to the subject of humanism.The main categories are: physiological needs,security needs,love and belonging,respect and self realization.The material richness of modern society is unprecedented,people's spiritual needs are gradually increasing,people based,meeting people's spiritual needs are the base.The unique charm of the hand-painted illustration makes the modern packaging rich in emotion and unique,which makes the consumer get psychological comfort.So,make the product packaging more creative,more warm,will meet the consumers' mental and physical level,quality and value of Yan symbiosis,coexistence of taste and emotional products will allow more consumers recognized,this is the main point of modern design can not be ignored.Therefore,this thesis discusses from four parts,made to the practice and application of hand-painted illustrations in the packaging design as the research object,with hand-painted illustrations in modern packaging advantages as the basis,to enhance the visual impact of packaging design,increase product value,expand the sales volume,the study is as follows: first,understand the history of the development of hand drawn illustrations,focuses on the use of hand drawn illustrations in the design process,provide the basis for the packaging design of the latter;secondly,the investigation and analysis of domestic and foreign markets through the comparison of towel,Market Research on the domestic and foreign existing products,as well as the existing products of domestic products are analyzed,found the problems through for users and the using mode of analysis,put forward an important demand point of design;thirdly,the use of hand drawn illustrations to the brand design And in this paper,a description of the specific design process of brand design,and analyzes the connection between the two,so as to determine the design style;finally,according to the preliminary investigation found the problem,clear positioning of packaging design,according to the design principle,the product positioning and demand are combined,gets the design scheme,practice the hand drawn illustrations applied to practical and innovation in packaging.