Research On The Application Of Emotional Design In Hand-painted Illustration In Packaging

In recent years,with the development of society,the level of people's material life has been gradually improved,and the emotional demand for products is becoming higher and higher.The emergence of emotional design has brought new readjustment and change to the design direction in the increasingly rich material life background.We have entered the time of emotional design unconsciously.The emergence of emotional design,let designers start thinking about the emotional relationship between people and things,to join the people's emotional needs attention in the design,in order to narrow the distance between.This is also in line with the "people-oriented" design requirements,to reflect the care and understanding of human nature in the design.Nowadays,people pay more attention to people's emotional needs.As a form of visual communication,hand drawn illustration has attracted the attention of consumers because of its unique form,which contains rich emotional connotation.Hand drawn illustration has rich forms of expression,forming a unique emotional expression language,which can touch people's inner feelings and resonate with people,so that the emotional needs of consumers can be satisfied.This paper studies the application of hand-painted illustrations in packaging design with the theoretical basis of emotional design and the characteristics of hand drawn illustrations..