Conceptual Design Of Alice In Wonderland Animation Movie

With the advent of digital new media era,people's habits of acquiring knowledge and information have been profoundly changed.At the same time,the imaging technology based on image technology has also undergone a journey from traditional film and film to digital.Animation movie in the three-dimensional digital technology support,it creates the all virtual or semi-virtual characters,scenes,props,etc.to interact with the real world and let the audiences immersed in this world,in order to form a new artistic aesthetic characteristics and spending habits.Its generation can not be separated from the exploration of the meaning of "material",and the change of the visual presentation and the age of the Audience aesthetics.The characters,scenes,props,etc.designed in the animation movie extend from the screen to the real world.And prototype story and artistic modeling penetrate into all aspects of people's life.It makes the conceptual design of the animation movie becoming more and more important in the entire creative process and product development.Conceptual Design is an art form that takes ideas and creativity as the center and is the fundamental source of design innovation.Since the sixties and seventies of the last century appeared,it has been widely used in architectural design,product design,game design and movie art design,and has became the important part of the whole process.In animation movie,conceptual design is an important part of the early stage of film creation.To a certain extent,the generation of concepts integrates creative ideas of writers,directors,graphic designers,photographers,and other creative personnel,and forms an artistic direction that transcends the structure of the old meaning.Conceptual design also guides specific ideas and script texts into vivid images.Simultaneously it has the function of co-ordination and guiding,to run through the animation movie from the early ideas to mid-production and the finished product,extending the entire product process.This thesis takes "Alice in Wonderland" animation movie as the research object,and analyzes the concrete conceptual design thinking,procedures and methods of the three-dimensional animation movie in the era of digital new media.Starting from the ontology of art design,the author combines the basic theory of the nature and conceptual design of the animation movie,and tries to further improve the conceptual design theory system of the animation movie.And from the concept of animation movie design specific design dimensions: role dimensions,scene dimensions,props dimension in-depth analysis of "Alice in Wonderland" animation movie it set text,art,technology,business are very good works.The author wants to explore the original creative sources of creators,conceptual frameworks,the extraction and integration of theme concepts,the analysis of key concepts,and the concept of visual thinking.And from the perspective of the creator to explore the possibility of the visual generation of textual concepts,from the source of creativity to provide some new ideas and paths for the creation and innovation of Chinese animation movie.The first part is the conceptual design theory system of animation movie,including the definition of conceptual design,main features,four basic principles,four ways of thinking,specific procedures and dimensions.In the second part,through the example of Alice in Wonderland,to deeply study the concept design and overall style formation of the pre-creative animation movie.From the construction of the pre-concept world view to the method of extracting and integrating the conceptual elements,then conversion and overall style generation.The third part studies the conceptual design of "Alice in Wonderland" role according to the concept of animation movie.From the role of the text concept analysis to static clothing design to dynamic image design.The fourth part studies the conceptual design of "Alice in Wonderland" scene according to the concept of animation movie.From the text concept of the scene to the modeling design of a single scene,the technical presentation of the scene space and the atmosphere,and then the plane decomposition of multiple scenes and the scene scheduling of interactive scenes.The fifth part studies the conceptual design of "Alice in Wonderland" props according to the concept of animation movie.,from the conceptual analysis of props to the function and value interpretation of props to the concrete visual generation.Finally,the conclusion part,the author based on the previous chapters of research and achievements to sum up and prospect.