New Exploration Of The Main-Melody Animation Creation Way

The main-melody animation is an animation type,with the promotion of patriotism,dissemination of positive energy,and dissemination of Chinese culture as the main purpose of the animation works.Because the audience of animation itself is mainly adolescents,leading to its social value orientation role is particularly prominent.So the existence of the main-melody animation has positive social significance,which is a part of popular culture.Most of the current animated melody are dominated by the government,the social groups lack of enthusiasm for participation,and most rely on television as a medium of communication.The main-melody However,with the development of information technology,the form and linguistic style of media communication are continuously updated and developed.The combination of internet and self-media has brought new problems to the dissemination of the main-melody animation in our country.At the same time,the shortcomings in the creation make it more prominent.The purpose of this paper is to find ways to adapt the main-melody animation to the current new media environment and to make it sustainable.Cultivate the sense of national identity of Chinese teenagers and children.Strengthen the cultural confidence and national self-confidence of Chinese teenagers.Thus spreading the spirit of Chinese culture to the world.This paper is mainly through the methods of the case study,the literature research,the comparative research and the theoretical research.Through the comparison and analysis of the current successful theme film and television works,and read about the theme of the relevant literature.Put forward my own opinion on how the theme animation can get a wider dissemination.This paper proposes by exploring the compatibility between theme animation and other popular cultures.Expand the main theme of the animation of the commodity attributes,and actively use all kinds of popular culture as "clothes" to wrap its core value of the theme.With the government’sactive policy as a driving force to boost the market,the independent operation of the market is the dominant factor.So as to achieve the "main theme" and "commercial" the purpose of both,and ultimately be able to spread more widelyThe article proposes a solution to the problem of poor transmission of current main theme animation at the level of main theme animation.First,there is a need to focus on the development of themed animated films and series based on cinemas and network platforms.Second,Learning or drawing lessons from the structure of western films and TV dramas.Third,Breaking the "flat" features of the main theme animation in character shaping,increasing the inner conflicts of characters and the process of building characters in the story.Finally,Expand the compatibility of the main melody types,and more subtypes are generated by merging with other popular types.In addition,Use the affinity of the animation itself and other characteristics,explore the possibility of fusion between the main theme animation and other popular cultures such as variety,interactive entertainment and so on.Finally,the main theme animation in the present and the future can be sustainable development.