A Study On The Linguistic Rhetoric Of TV Show Hosts In The Transition Period

Under the background of the all media,the boundaries between the TV media and the new media are becoming more and more blurred,causing the traditional broadcasting and hosting industry to face enormous challenges.TV presenters are mainly interested in language,and language and rhetoric are indispensable.Rhetoric is the harmony and harmony between "Chang" and "change" in language expression."Chang" is the general rule,that is,the general norms of language.The real world is the complex context of television discourse.Television is a discourse presented in the form of television in the realistic context,and the response of TV discourse to reality is rhetorical.From the point of view of the discourse system,the rhetorical character of the host's discourse is part of the rhetorical character of TV.It is inevitably influenced by the factors such as the TV text,the speech of television symbols and so on.The author studies the changes of language rhetoric in the transition period of TV show host Zhang Shaogang and Sa Beining.Through quantitative analysis and content analysis,the author analyses the language application of two people from legal programs to variety shows.Rhetorical studies are not uncommon,but TV rhetoric is a relatively unfamiliar field.As a part of TV rhetoric,the language and rhetoric of TV hosts have their own laws and order,understand the factors that affect the language and rhetoric of the host,and finally discuss the commonness of the language and rhetoric of the TV hosts in transition,and also the main content of this paper.In the introduction part of this paper,the background,significance and purpose of the research are introduced,and the research methods are put forward,and the relevant research results of the predecessors are combed through literature review.The first chapter expounds the historical development of the study of Chinese language rhetoric,mainly by clarifying the difference between the "rhetoric" and the traditional "rhetoric",mainly by the translation of Rhetorica into "rhetoric" by Lin Jingling,the professor of Taiwan and the professor of Taiwan Fu Ren University,based on the meaning of "language art" as well as the language andrhetoric of television.Relations,the characteristics of the rhetoric of television language;the second chapter,through the pragmatic analysis of the twenty programs of Zhang Shaogang and Sa Beining,explores the factors that affect the language and rhetoric of the host and the changes of the language and rhetoric of the program host in the context of the transformation of TV programs;the content of the third chapter is on the basis of the first two chapters.The discourse construction of the language rhetoric of the TV host in the transition period and the importance of the language and rhetoric of the program host;the fourth chapter gives the corresponding language rhetoric strategies on the basis of the analysis of the commonness of the language and rhetoric of the hosts in the transition period.Through the study of the pragmatics of the two audience with high acceptability,it not only provides some theoretical guidance for the presenters to prepare for the transformation,but also provides some feasible strategies for the pragmatic strategies of the variety show host.