Research On Brand Visual Design With User’s Participation Mode

With the development of digital media and Internet social application platform,the channel of message transmission has changed,and the distance between the brand and the user has been shortened.For the brand,consumers have turned from the original passive receiver into participants who intervene in the brand production and activities.Therefore,the research of user participation behavior has become the trend of the design industry.In this paper,the participatory design is introduced into the research of brand visual image design,combined with the principle of brand visual image design,the brand visual image mode of user visualization is discussed.First of all,this paper summarizes the research results and status quo of participatory design and brand image,analyzes the Visual participation practices and components.On this basis,it presents a Visual brand visual identity design patterns for participation,and the basic characteristics of a participatory brand visual identity design,explores the relationship between designers and users in the participatory design,points out the value and significance of participatory brand design,summarizes five basic principles of participatory brand visual identity design.Secondly,this paper deals with participatory method of building brand image design patterns.One is the premise of building the whole project.It includes establishing the content and building elements of the project,setting up the designer and user role and establishing the project consensus,and the second is the design method of the participatory brand visual image design.Including the open visual module,that is,the setting "blank" module by the user in the visual participation mode to "fill";The generated visual module,that is,the user through the computer technology to break the fixed Unit module constraints,to generate the visual participation by science and technology involved in the form;Fixed visual module,that is,the user to have modules to assemble,to form a specific visual performance.Third,participatory brand visual identity design mode of transmission,respectively,the initial promotion,users participating phase and the dissemination phase.Finally,this paper validates the feasibility of the theory by participating in the brand visual image design of Shenzhen University.To sum up,under the background of the internet age,with the constant change of user’s demand,people are putting forward new requirements for the design method and design idea of brand visual image.This paper discusses the visual image design of the user,which emphasizes the user’s visual participation,and provides a new perspective and design method for the research of brand visual image design.In a certain sense,it is supplement and development to the brand visual image design theory research.