�Xia Mu Li Xin� Glass Product Brand Image Design Application Research

With the improvement of living standards,people's concept of consumption is gradually escalating.Consumers are increasingly presenting a variety of consumer demands for material.Glass products are closely related to our lives and are widely used due to their unique quality and economy.However,glass products with a single glass or ordinary style can no longer meet the aesthetic pursuits of consumers seeking novelty,Hybrid glass products with glass materials combined with other materials become a new product design thinking is widely used.At the same time,in the process of brand communication,it is not only necessary to create quality products,but also the promotion of brand image is equally important.In today's fierce competition in the industry,accurate insight into the needs of consumer groups,through the precise positioning of the brand,designed a brand image that fits with the concept of the brand and has specific characteristics,so that the brand and its products in the vast space dimension dissemination in its unique The quality of the product is favored by more and more consumers,so that the audience has a strong sense of identity with the brand culture.This has played an important role in promoting the sales of products while enhancing the brand's own value,and has also won social recognition for the company.The design of the brand image of "Xia Mu Li Xin",a sub-brand of "Ming Shang De" Glass Products Corporation,aims to convey a natural and artificial design philosophy that complements each other through the combination of glass materials and wood.This concept brings a new form of life experience to the existing consumer groups,which to a large extent satisfies the consumers' psychology needs.In the design process,first of all,through market research and analysis of daily-use glass products brands,it has become an objective background of theoretical research;Second,through the in-depth exploration of brand concepts and analysis of consumer psychological needs,the theoretical research into the actual In the creation process,based on the combination of natural and artificial concepts,the company combines the characteristics of glass raw material and glass materials with the glass product industry and the brand concept of "Xia Mu Li Xin" and meets the needs of the target audience for seeking new differences.Exclusive visual elements and colors,finally through the continuous refinement,optimization of the brand of visual elements and colors in the brand image design for the overall,systematic application,to highlight the brand's personality and unique quality.Through the application and research of the above three parts of the design practice,we will specifically elaborate how to accurately convey the industry attributes,brand characteristics,and cultural concepts to the target audience based on the actual positioning of the brand in the brand image design.In order to achieve the improvement of the value of the products and the brand,it will eventually reach a household name.