Study And Application Of Touring Spot’s Brand Image And Commodity Development Design

When social development to a certain level, the demand of the people’s life notonly to the pursuit of basic living material, thus to a higher level of material andspiritual enjoyment, tourism in the social development to a certain high level to theneeds of social economy and spirit, arises at the historic moment. With China’s rapideconomic growth, people income increase and the extension of festival vacation time,tourism became a way people leisure indispensable.Tourism industry makes the development of domestic tourism scenic area (spot)number increase rapidly, in order to improve the quality of tourism scenic spot service,safeguard the legitimate rights and interests of scenic spots and tourist, countriesestablished hierarchy policy will be hierarchy scenic spots. Tourism marketincreasingly fierce competition, China’s tourism industry has entered a through thebrand spread and rational use of brand operation period. In this era of informationoverload, as consumers, we will try our best to prevent the information invasion oftheir privacy. So, in this competitive tourism industry only through commonpropaganda slogan, has far cannot meet these requirements, such as companies mustby creating your own brand, find some distinctive characteristics and ideas to attractconsumers’ attention. Brand creation and ascension became the core competitivenessof the tourism industry.How to locate and design the personality is distinct, has strong charisma oftourism brand image, is the crucial factor in the development of tourism scenic spotcan be sustained strong. This paper combined with the enterprise image and brandimage recognition, theory of tourism commodity development and communicationrelated theory, from the perspective of visual communication to discuss5a-classtourist scenic area brand image to establish the basic principles and methods, and thescenic area tourist commodities design method, and apply it to the YaoShan Buddhascenic spots brand visual image of the shape. Fully tap the local complex diversifieddesign information and cultural value, make the scenic area of the visual image ismore personalized culture temperament, more information, summarize and extract the local tourist resources in traditional Chinese culture and the individuality frontierelements, design concept and the form of the combination of shaping the brand imageof tourism scenic spots and awareness, make YaoShan giant Buddha scenic spot ofbrand advantage, regional landscape features through the form of visual symbols,creating distinctive tourism scenic area brand image, promote the development ofregional tourism.