Wei Feng Fruit Drink Shop Experience Of Orange Brand Image Design

With the development of social economy,People's consumer attitudes have undergone enormous changes,Higher and higher requirements for material culture,Consumers also pay more attention to the connotation of the brand concept while purchasing products.Brand philosophy interprets the core values and spiritual concepts of each company or brand.The concept does not belong to the physical form.It cannot be seen in life,but its importance is self-evident.In order to allow the public to have a comprehensive understanding of the brand behind the product,Now every company or brand is trying to do?The product concept is generally perceived by the consumer's own experience,The transfer of ideas requires a more powerful brand image design.A good brand image should not only have good-looking product packaging,a profound brand culture,but also need corresponding design elements.The theme of this article is to design the "Fang Orange" brand image of Weifeng Fruit Drink Experience Store as the research object.Through the design of the overall brand image of the drink shop to help consumers bring a better drink experience.The "orange type" is derived from the homonym of "formula".Both emphasis on orange juice as the brand's flagship product,And the application of the concept of equations,Interpretation of the concept of fruit juice products after a certain deployment to achieve nutritional balance.First of all,through the investigation of the status quo of the development of domestic drink shop brands,Analyze consumer psychology and understand the current trend of fruit drink products.Analyze problems in domestic fruit drink shops,major consumer groups,and issues that need to be resolved.According to the analysis,the brand positioning of consumer groups was determined,and the “party orange” brand culture of Weifeng Fruit Drink Experience Store was digged deeper,the brand element symbols were refined,and they were used in the overall brand image design.The square geometry is the main visual element symbol extracted from this design,This is a major highlight of this brand image design and is also a major challenge.In combination with the concept of “Equation” formula,the concept of product mix and product concept of fruit drinks was explained.Fruit Drink Shop as a Catering Industry,The general psychological sensations that bring consumers are bright,light,rounded,and appetitive.The symbols and colors used in the fruit market in the market are mostly round and square.The square gives the Founder and the water chestnut a distinct feeling.How to make differentiation with the market and highlight the brand personality connotation,The combination and transformation of square elements in the brand image design of a fruit drink store,It is most important for the consumer audience to achieve a better product experience through a better interpretation of the brand image.