The Influence Of Positive And Negative Emotions And Conformity On Social Decision-making

In modern society,decision-making behavior is ubiquitous,and the international situation is as small as the individual’s daily life.For individuals,the game-related decisions made with money are more frequent,and the individual’s economic decision-making has significant meaning for the survival and development of individuals.This is also a hot topic currently studied by experts and scholars in various fields.The traditional “reasonable economic man” hypothesis does not perfectly explain the individual’s behavior in various economic decision-making experiments and real economic decision-making,but the “social preference” theory can perfectly explain the individual’s economic decision-making behavior.The theory of “social preference” holds that individuals are not only “rational” and “self-interest” in economic decision-making,but also pay attention to the benefits of others while paying attention to their own benefits.A large number of studies have proved that individuals have the economic decision-making This kind of "fair preference." With the deep research on the individual economic decision-making behavior,the psychological mechanism that affects individual economic decision-making is increasingly concerned by researchers.In the interpersonal interaction process,emotional and social influences have great influence on individual decision-making behavior.Individual decision-making behavior will not only be affected by material rewards and punishments,but also affected by emotional and social influences.As a result,the emotional and social impact is increasingly drawing attention from researchers in the interdisciplinary field of economics and psychology.Based on previous studies,this study uses the ultimatum game experimental paradigm based on social preference theory to systematically analyze the influence of emotions and social influence on individual economic decision-making behaviors and strengthen the construction of existing decision-making theories.In addition,the Social impact Two variables independently affect the economic decision-making behavior of an individual.Whether there is interaction between the two variables will be another issue that this study attempts to solve.Further understanding of the interaction and complexity of individual game decision-making mechanisms helps to better explore the impact of game-making decisions.The study included a total of three experiments.Experiment 1 is a pre-experiment.Video is used as the evoked material of positive emotions and negative emotions to test whether emotion-induced materials can successfully induce the target emotions of the subjects.In experiment 2,the ultimatum game paradigm is used to explore emotions under favorable unfair conditions.And the impact of social influence on individual economic decision-making behavior;Experiment 3 also used the ultimatum game paradigm to explore the impact of emotional and social influence on individual economic decision-making behavior under adverse unfair conditions.Through the above three experiments,the study concludes as follows:(1)Positive films and negative films successfully induced the corresponding target emotions of the subjects.(2)The fairness of the distribution plan has an impact on the decision-making behavior of the participants.Overall,the acceptance rate of the participants in the distribution plan will increase as the fairness of the plan increases.(3)The influence of emotions on the decision-making behavior of participants was different under different fair conditions.Under the conditions of favorable and unfairness,the influence of emotion was not significant.Under the unfavorable and unfair conditions,the positive and negative groups had significant differences in the acceptance rate of the scheme.The active group was more inclined to accept the unfair scheme,and the negative group was more inclined to refuse.(4)The influence of social influence on the decision-making behavior of the participants was significant.Under unfavorable and unfair conditions,the rate of change in the choice of the unfair-rejected-inconsistent was significantly higher than that of the unfair-rejective-unanimous condition;under the conditions of favorable unfairness,the unfair-accepted-unconformed conditions were tested.The rate of selection change is significantly higher than the unfair-acceptance-conformance condition.(5)Under the condition of favorable unfairness,there is a significant interaction between emotion and social influence in the active group.