Research On The Generative Mechanism Of Network Literature Typification

This paper studies in the following background: from 80 to 90 s 20s,our country focused on the introduction of the popular culture critical theory represented by Adorno,mainly because the academic circles at that time mainly needed the theory to explain the popular culture in China and its influence.Nowadays,China has entered the consumer society and the media society.The literature and art of the network media have already become the dominant form of literature.It can be said that the mode of communication has become a powerful force for the road of network literature to the road of type.(although the dissemination of literature is becoming a literary and other humanities and social science attention,but the research on it has not made substantive breakthrough.Huo Youming said: "the communication of" Literature "on the dissemination of literature master pauses at the experience level description." How to transcend the simple application of communication methods and the method of experience description in the study of literature communication and to realize the integration of communication theory and literary theory has become an urgent problem to be solved in the current research of literature communication.)The media technology especially the network media changed the literary activities in the "world writer works the reader" pure and transparent process.In the middle of the twentieth Century,lovar had taken the phenomenon of literary transformation under the conditions of mass communication,and put the activities of literature on the "force field" of literature and communication to reveal the essence and function of literature.Therefore,in today's network literature "communication force field",what are the elements and how these factors contribute to the network literature creation,the network literature dissemination and even the network literature consumption to the type of road?Through reviewing the current research status at home and abroad,first,the type of network literature is too concentrated on the discussion of type novels;second,although the academic circles pay attention to the typization of network literature,more is to take typalization as a characteristic,and to concentrate on the study of typed writing;third,from the perspective of communication science.The type of the network literature is not much,but the communication theory and literary theory together to study the network literature type is very rare.Generally speaking,there are few research papers on the overall view of the typification of network literature.Therefore,it is particularly meaningful to look up the whole process of the network literature typification.The second part of the main elements in the network literature to reveal the pattern of "force fields of communication" and the relationship between.This chapter first discusses the use spread from start to uncover the mystery of literary transformation.In the context of the changes in the current Chinese society,the type of network literature is studied under the background of cultural industry society and consumerism culture,and the role of media technology in the typization of network literature is discussed,and the impetus to accelerate the propagation of network type literature is found out,and the type of network literature is roughly depicted in the mode of schematic diagram.A path,and explained.The author believes that the study of lovatar's literary communication should not only include its disseminators,texts and recipients,but also its context,background and the relationship between them.When the study of network literature turns to the issue of typed network literature,the social factors can not be isolated,but individual expression,media and cultural system should be woven into a unique dynamic structure.Therefore,this chapter from the cultural industry to the cultural industry context changes,media technology and literature platform development.The two section exhibition in mining the type of network literature spreading "force field" in which the "force" is becoming more critical force.The next three parts,from the "communication force field" of this network literature,conclude that there are three important links in the production,dissemination and consumption path of the typed network literature: one is imitation of writing;the two is the spread of the crowd;and the three is the reader's differentiation.The third part is just the type of characteristic type characteristics and network types of literary characteristics,network literature,network literature production spread to accept.It is as follows: first,the rapid popularization of network media technology makes the network literature platform,network writer and reading audience generate the interest community forming the mass cultural market and urge the imitating writing to come into effect,that is to say,the development of the type of network literature,the most critical or typed writing.But the evolution of the type of "motif" on the development of literature is the most critical.Chen Lidan teacher said,the evolution of literature itself is the narrative "motif" constantly.So,the type of production is bound to have both characteristics of isomorphism and differences.The two is the type of form and the vast wealth of works and readers a homogeneous clustering in the network literature platform in the process.This is mainly because the marketing strategies of literary websites in the way of mass transmission actually encourage the network literature to go on the road of continuous typology in order to gain the greatest commercial interest,which is called the continuous "type of communication" process.In the context of the flourishing of popular culture,the network literature works to meet the needs of the market to meet the needs of the market and to create the maximum commercial value must conform to the law of communication.It can be said that the current literature platform in order to adapt to the mode of transmission of the new media era,the network literature inevitably to the type of road.Therefore,this part mainly depicts the background of the era of the re tribal communication and the strategy of gathering the crowd to analyze the relationship between the network literature and the mode of communication.he three is to form the level of literary interest with the help of the virtual technology of network and the spirit of freedom of network culture.The double impact of literary aesthetic taste and consumption culture changed the way of receiving the original Internet literature.Wang Guowei,a master of Chinese studies,once said,"one generation has one generation of literature".With the change of the living habits,thinking habits and values of the public,the network literature,which is part of the mass culture in the context of consumer culture,has changed into type literature.By combing the source and current situation of the typization of network literature in the context of consumerism and cultural industry,this paper draws a conclusion that the network literature is inevitably going to the road of typology like all other cultural consumption products.Nowadays,the "transmission field" of literature has changed.In this respect,if we fail to realize the rationality of the typology of network literature,it is hard to further develop the Internet literature industry.