Research On Visual Identity System Design Of Relocation Community

As an important area for poverty alleviation work in southern Shaanxi,the implementation of the immigration relocation project started in 2011 with the aim of ensuring the safety of residents,improving the living environment and promoting the development of urbanization.Since the implementation of the project six years ago,many problems have emerged while achieving remarkable results,such as the inability of residents to adapt to the new living environment and the disappearance of local cultural characteristics.Faced with this series of issues,this paper starts from the perspective of designing,and on the basis of drawing lessons from the experiences of rural communities both at home and abroad,it explores ways to promote community development by building brand image.Combine the particularity of the resettlement community and improve the theory system of visual identification system to provide theoretical guidance for the visual identification system design of the resettlement community.The paper takes the community brand image as the research perspective,explores the visual identification system design scheme suitable for the development of Ankang immigration and relocation community,promotes the shaping of the community brand image,and promotes the sustainable development of the community.The study focuses on the visual design of immigration relocation of the community,and studies the research framework of the visual recognition system design in the three phases of“preparation phase,planning phase,and implementation phase”.The theory ofenterprise visual identity system was introduced into the resettlement relocation community,and the development model and concept of the relocation community of Ankang Immigration were analyzed and summarized,and the theory of the visual identification system of the resettlement relocated community was combed.Through on-the-spot investigation of the relocation community of Ankang immigrants and the successful cases of visual image building of rural communities both at home and abroad,the principles and methods for the design of visual identification systems for relocating communities have been proposed to provide theoretical guidance for the visual image of immigrant settlements.Combining the development model of rural tourism in the Manying community,the concept design of the visual identity system was based on the highlighting of the characteristics of the community,and further explained the basic principles and points that the resettlement relocation community should follow in designing the visual identity system.The design of the relocation community visual identity system provides suggestions and references.