Research On The Display Space Environment And The Behaviour Pattern Of The Audience

Display design is a growing subject with the characteristics of comprehensiveness and marginality,which is still in a stage of improvement.The audience are the receivers of the information conveyed by a display,so it is vital to do some research on the audience so as to make sure of the effective dissemination of a display.This essay mainly deals with the behaviour pattern of the audience in a display environment,thus making them complete the activity of enjoying a display in accordance with their psychology and physiology as well as the intention designed by a display.The essay collects and derives relevant achievements on the study of the audience behaviour in a display environment at home and abroad,analyzing and studying each module based on the current situation and problems in the development of display design.It also clarifies the linkage relationship of each section and the importance of the research on the audience behaviour pattern in a display environment in a practical point of view.Based on the investigation of the related display halls and display space,and through the effects of various factors such as the layout,scale,colour,lighting,sound,shape,material and props,the essay discusses the behaviour model and characteristics of the audience and how to take advantage of the emotional design and barrier free design to guide them to watch a display according to the intention of the display design in line with the audience’s psychological and physiological characteristics.The establishment of a new type of display design due to the audience behaviour is also discussed in the essay,which hackles large quantities of structural elements and analyses their varieties of linkage relationships and their influence on the audience’s adjustment and persuasion,providing reference for the application of display design andforming an innovative theory.According to the analysis above,it’s concluded that modularizing the audience behaviour is the theme of this essay.The establishment of modularization contributes to the in-depth and quantitative research on audience behaviour,on the basis of which,modules will be further enriched,highlighting the characteristics if the mix of science and art,providing new ideas to research into the audience behaviour pattern in display design and laying a good foundation for subsequent and further study.