Store Brand Visual Image Design And Promotion

With the rapid development of the social economy,people’s needs from the initial material needs,functional needs,information needs,and emotional needs of today’s changes in the psychological needs of the people have also led to changes in the social development model,especially in the field of commercial centers.Obviously.According to research,30 percent of customers who specialize in shopping in shopping malls,and70 percent of customers are for entertainment and leisure.Therefore,how to create a unique brand culture,image and experience in the era of experience economy has become the main goal of commercial real estate developers to attract consumers.Shopping mall is a space composed of people,things and environment.It is a place for stories and stories to be disseminated.Therefore,this article tries to create a brand image by means of storytelling from the perspective of narrative design,and uses story as a link to make online.Linked with offline stores,using interesting story settings and interactive event game experience to drive consumers,allowing customers to deepen their understanding of the brand culture and value of the stores in the physical participatory scene experience and make shopping The brand image of the center is more three-dimensional and full,which leads to greater development of the shopping center.This article is divided into four chapters.The first chapter expounds the necessity of the research from the background of the research,the basis for the topic selection,and the purpose and significance of the research.It defines the scope and innovation of the research,and sorts out the key points of the article;From the perspective of narrative design,this paper expounds the related concepts of narrative design and brand design,analyzes the importance of narrative design in brand design,and sorts out the relevant cases of narrative design in the store brand design.The design methods provide data and support for the contents of the next chapter.The third chapter takes the “Little Times”shopping mall in Chongqing as a practical project,discusses the content of the narrative design in the construction of shopping center brand image,and constructs a narrative design guide.The methods and ideas for visual design of shopping center brand under the brand analysis have analyzed how to update and design the brand from the three aspects of story creation,storytelling and story propagation.Finally,the application of this design method is verified through specific design practices.The feasibility and effectiveness of shopping center brand image;In the issue,and conclusions of the summary and outlook.The content and methods of shopping center brand visual image design under the guidance of narrative design drawn from this research focus provide designers with more ideas and feasibility in the specific practice of designing the store brand image to satisfy consumers.Personalized requirements,and provided ideas and possibilities for the expansion and application of narrative design in other related fields.