A Study On The Media Construction Of National Day Culture

Every festival is the carrier of the dissemination of specific culture,National Day is no exception,it witnessed the establishment of a country,It is the stage to show national culture and it is the platform for the exchange of national feelings.Its culture represents a revolutionary traditional culture,which can reflect the concept,value,belief and emotion of a country and a nation.The construction of the National Day culture by the media is beneficial to the society to set up correct values,to better understand the development of national culture and the evolution of people's cultural mentality.But with the enrichment of material and the advancement of Technology,the Chinese people for the National Day culture and other revolutionary traditional culture is increasingly indifferent,so in-depth research on the culture of self-confidence,culture and construction of China is particularly important,this is also the significance of this study.This article takes "CCTV 2014-2017 years National Day Special Report" as the research object,Using literature research,text analysis,case analysis,the National Day of National Day special report on cultural concept and mode has carried on the analysis,through the analysis found that CCTV net National Day special report presents a total of five kinds of main culture idea,peaceful development,respectively,civilized and harmonious national outlook,remember history,historical,loyalty honor heroes of patriotism,solidarity view,wuxi,selfless dedication of the values and unyielding,struggle outlook on life.Through the analysis of the national day special report of CCTV net,the paper summarizes the media's way of constructing the culture of National Day.Firstly,it constructs the cultural scene of the National Day,including the warm setting of the festive scene and the solemn and sacred psychological scene.Secondly,the construction of the cultural content of the National Day,the media through the historical re-interpretation,highlight the achievements of the construction,portraying the way of role models,and finally about the construction of cultural forms of National Day,The media endows the National Day with vivid connotation and uses ritualized communication to stimulate emotion.Through the analysis of the way of construction,we find out the advantages and problems of the media in constructing the National Day Culture,and find out the problems in the article.Finally,the corresponding measures are put forward.Hope this research can be for the future media puts forward some constructive Suggestions to the construction of national culture,to inspire to carry forward national culture and realize the transformation of creative and innovative development,to the real guidance of China's national culture inheritance,development and innovation of grand cause.