| CCTV Spring Festival Gala as one variety show has accompanied Chinese people more than three decades, it is not only the main entertainment and emotional sustenance in the New Year’s Eve for ordinary people, but also propaganda tool of the government. With the development of society, the show always maintained the " unified " form. That is unable to satisfied with the increasingly diverse entertainment requirements and aesthetic standards of the audience. The comedy sketch bears the main entertainment function of CCTV Spring Festival Gala, that was once the birthplace of buzzwords. But the language environment become more open and more free, comedy sketch creators gradually dried up their inspiration with the show’s limitation. The framers trying to borrow the network buzzwords to attract the largest loss group of young audiences to looking for more compatible space with the popular culture in network. However, CCTV Spring Festival Gala as a strong media ceremony and strengthening the national ideology, the core of its inherent generic and boundaries can’t be broken. As a result, it is doomed to be a conflict and selective situation while the various diversities network buzzwords into the sketch shows of the Gala, curt embedded network buzzwords always can’t compatible seamlessly with the context of CCTV Spring Festival Gala.What is the conflict between the two discourse system and how to compensate the crack of the public discourse? With the curing mode and grave feeling, media ritual how to interact with the network’s random and entertaining? At the same time, how to keep positive guide for the mass culture to achieve the "ordinary people’s festival" under the "national present"? The paper trying to through the research on discourse of the network buzzwords into comedy sketches on CCTV Spring Festival Gala of the conflict and compatibility progress, and discussing phenomenon about the crap between their respective representative discourse system. |
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