One Divides Into Two: Research On The Innovation Of Public Service Poster Design In The New Media Era

The emergence of digital new media has a significant impact on human civilization,and has an all-round impact on human life,including not only various fields around the world,but also the way of thinking and the channels of information acquisition.In the era of new media,the expression,transmission and acceptance of public social information have changed.At the same time,the media for people to understand and watch the society have also changed.The theory and design practice of advertising communication have changed with the emergence of such new media as the Internet.As a channel to publicize the news of public welfare program and main-stream social value,public service posters no longer take graphic display as the main transmission medium.Instead of paying much attention to details and specific steps,public service posters now highlights the integration of the overall framework and content,breaking the traditional design pattern and enhancing the spectators' participation.This highlights the role of the transmission process,and it also changes the evaluation standard of public service poster design,shifting attention from content and information delivery to the viewer's participation.Therefore,the thinking mode,expression form,technical operation and appreciation taste of public service poster design are also being reconstructed.The present author takes into consideration the presentation of digital new media and the communication effect of public service posters in the new media era,and puts forward the views in this paper on the basis of his own perception and design practice.The public service poster design in the new media era is precisely relying on this communication means and opportunity to spread public welfare information effectively,efficiently and dynamically.As a major channel to publicize social public awareness,public service poster design should make full use of the rapid development of new media technology and the platform advantages of mobile Internet to play a more effective role in the environment of the new digital era.