Study On The Innovative Application Of Posterdesign In The New Media Era

The new media era is the thought inrush and development of a technology era.With the rapid development of science and technology in the new era,great changes have taken place in people's lifestyles.We used to obtain information by TV and radio,magazines,newspapers and other traditional channels,and now you can use a variety of new media by the mobile terminal to receive the vast amounts of information in all directions.The purpose of the poster which is widely accepted by the public as a means of mass communication is transmitting information.Excellent poster design works not only to the public to promote the preset information,but also you can get the enjoyment of beauty and art.Now facing the massive influx of information,people have little time to carefully try to conjecture and enjoy the design works.The traditional form and a simple poster was gradually weakened,however the poster which was represented by new media technology,based on the mode of information media,on the basis of the psychological sense of the masses,and gradually developing to the multi-dimensional interactive design,was more easily by the public acceptance and love.Based on this,it is necessary for us to study the performance of poster design in the era of new media,in order to have a more unique inspiration and understanding to the poster design of our future.The paper started from the characteristics of new media,analyzed and elaborated the new media concept,development process and status.It summed up the characteristics of new media,and researched and explored the concept of the poster design development status at home and abroad,and pointed out that facing the reflection of modern poster design and the crisis.It summary analyzed of the current form of poster design innovation.The new media era of digital information had not only brought about the change of design thinking,design method and design tool,but also created the new change of the design object.Continuous development of new media technology terminal,making the application of the poster design had greatly widened.The paper studied the form of poster design works by kinds of effective examples,summarized the methods and approaches in the poster design in the application of innovative forms in new media era.By creative thinking,breaking through the traditional forms,and expanding the modern poster design research space,there was new breakthroughs in the form of poster design and creative thinking in poster design,and it made the poster design to be more suitable for the manifestation of modern life style to the public.