The Research On Customer Behavior And Influencing Factors Of Dance Training Institutions In Beijing

The rise of dance training institutions has enabled people of all ages in society to have more and better choices in the pursuit of art,and has also made important contributions to meeting the growing needs of art and culture.In recent years,dance training has flourished in Beijing,attracting many people who love dance art training to start a business here.In this context,in order to improve the competitiveness of dance training institutions and improve service quality,dance training institutions need to concentrate on making every link and every detail,accurate and precise.As customers of dance training institutions,researching and understanding their consumption behaviors and factors affecting consumer behavior will help dance training institutions to provide them with more refined services,thus promoting the development of dance training institutions.Based on this,this paper studies the consumption behavior of customers in Beijing dance training institutions.This paper conducts an in-depth study on the consumption behavior of customers in Beijing dance training institutions through questionnaire survey,literature data method and mathematical statistics method.The characteristics of age,gender and other characteristics of customers in dance training institutions,customer consumption behaviors and factors affecting customer consumption behavior are analyzed.The following conclusions are drawn:(1)The customers of Beijing dance training institutions are mainly young women,showing high academic qualifications,most of whom are middle-income and high-income people.(2)It is the main consumption motivation to enhance physical fitness and promote health.(3)Customers in the 18-29 age group mainly obtain information on dance training institutions through online media.(4)The frequency of customer participation in training is mostly once a week,and the level of dance consumption is mainly at a medium level.(5)The “training institution” factor has the greatest influence on the consumer behavior of dance training institutions.In response to the above conclusions,the following suggestions are made:(1)Dance training institutions can segment customers according to demographic characteristics,making the positioning of the organization in terms of development projects and design scale more reasonable and scientific.(2)Dance training institutions should focus on cultivating and introducing high-level teachers who understand physiological anatomy.(3)Dance training institutions focus on the customer’s focus on the content of the promotion,making full use of the Internet and other means of publicity.(4)Dance training institutions combine reasonable factors with various factors to increase price advantage.(5)Dance training institutions should pay attention to the survey of customer satisfaction andstrengthen the customer’s recognition of dance training institutions.(6)Dance training institutions should accurately locate different levels of the market and conduct targeted marketing.