Analysis On Characteristics And Influencing Factors Of Dancesport Behavior Of Dancesport Specialized Students

The consumption behavior of dancesport products is a kind of purchase of competition suits,dance shoes,exercise clothes,cosmetics,video materials,etc.,which are required by sports dance teachers,special students or amateurs in the process of participating in dancesport competitions,learning or performances.The behavior of sports training related products such as training equipment.Dancesport supplies consumption is a kind of physical consumption.Sports and dance special students are important consumer groups in the dancesport consumer market due to the guidance of professional teachers and the use of convenient venue facilities.By studying the characteristics and influencing factors of sports dance consumption behavior of dancesportspecial students,it is helpful to cultivate the correct concept of sports dance products consumption in the process of education,which is conducive to the continuous and vigorous development of the dancesport products consumer market and promote the whole sports.The future development of the dance consumer market plays an active role.This paper takes the dancesportspecial students of 10 sports and dance colleges in Beijing as the survey object,and uses interview method,questionnaire method and mathematical statistics method,and uses qualitative analysis and quantitative analysis to characterize the consumption behavior of dancesportspecial students.The influencing factors and their weights are analyzed.First,complete the literature review,summarize and analyze the theory of sports consumption and sports goods consumption behavior at home and abroad,and then interview experts and dancesportspecial students,and organize the design and issue initial questionnaires,and conduct exploratory factor analysis and measurement on the collected questionnaires.The questionnaire was officially issued after processing.Descriptive analysis of the basic data and consumption behavior of dancesport special students,reliability and validity analysis to verify the accuracy of the questionnaire,factor analysis to extract the main impact factors of dancesport special sports students dance consumption.In the first stage,the three kinds of dancesport articles,such as dancesport costumes,dance shoes and exercise clothes,are used as examples to analyze the characteristics of dancesport special students' consumption behaviors,and to investigate dancesport special students of different genders,specialties,academic qualifications and competitive levels.Research on the consumption level of sports and dance products,brand awareness,brand preferences,and purchase channels.The results show that the special student dancesport clothing consumption shows the principle of maximizing utility;the special student dancesport product consumption behavior has exemplary characteristics;the special student dancesport product consumption behavior has complex characteristics.In the second stage,the factors influencing the consumption of sports and dance products for dancesport students are explored firstly,and the factors affecting the consumption of dancesport special students include product,marketing and brand.Then the results of this study were analyzed,and the limitations of this study were pointed out,and suggestions for future research were given.