The Study On The Film Advertisement Of Newspaper In Taiyuan During The Period Of The Republic Of China

Printing and publishing industry has developed rapidly during the Republic of China.The newspapers of this period were filled with various kinds of advertisements,which have become precious historical materials for us to understand the social conditions of that time.In this study,we usethe rich newspaper resources in the period of the Republic of China,select the field of the film advertisement of the Republic of China newspaper that few people have been involved in up to now.Based on the above,we collect,sort and analyze movie advertisements of the newspapers in this period in Taiyuan area,study the situation of the film advertisements in the Republic of China newspapers.The emergence of the film advertisement of the newspaper is of great significance to the development of Chinese films.In this study,we will take Taiyuan newspaper movie advertisement as the research object,combined with advertising,design,economics and other disciplines,Search for clues through the newspaper media it carries.Furthermore,taking into accountthe background of the times and social environment,we will make systematic research and analysis on the film advertisement of the Republic of China,from the advertising type,publicity strategies,film types,venues,movie ticket prices,film censorship and social value,and so onalso.This study will reproduce the general situation of the film development in Taiyuan during the period of the Republic of China.Through the research,it is found that the development of film advertising is closely related to the newspapers.From scratch,from rising to flourishing,newspapers The newspaper witnessed the development of the film advertisement,recorded the glorious moment of the film,and became an important carrier of the film propaganda in that period.More importantly,through the arrangement and analysis of the film advertisements,it is of great artistic and social cognition value to find out the general situation of Taiyuan Film Industry,the changes of people's way of life and the development of economy.