Research On Optimization Of Chinese Animation Industry Chain Under The Background Of The Internet

“Internet + industry” has become a new trend of economic development today.The Internet has a strong contact with animation industry which is a knowledge-intensive,resource-intensive and technology-intensive industry.So the“Internet + Animation Industry”could be a new power of development of the Chinese animation industry.This topic takes the Chinese animation industry chain under the background of the Internet as the research object,and analyzes the promotion role of the Internet in the optimization process of China's animation industry chain from the perspective of news communication through collecting relevant data and typical cases.And propose potential problems and solutions in the optimization process.In the specific research,China's animation industry chain is divided into five parts: content creation,investment and financing,production,distribution and distribution,and derivative distribution.It is found that the Internet is enriching the creation of animation content in China,increasing investment and financing channels,and improving production levels.It has greatly promoted the marketing ability of animation brands and the variety of content types of derivatives.However,while the Internet optimizes China's animation industry chain,it also raises some problems,such as low-price content under market-oriented,imperfect network crowdfunding mechanism,and weak protection of intellectual property rights in the Internet era.Relevant suggestions for these issues are expected to provide some ideas for the improvement and development of the Chinese animation industry chain.