On The Role And Influence Of Symbolic Image On Information Dissemination In Exhibition

Exhibition,as an important way and way of information dissemination,has become a part of people's life.The endless exhibition has become an important place for people to learn and communicate.It has become a fast and effective way to integrate culture into public life.At the same time,exhibition has also played a great role in promoting economic and social development.Faced with the rapid development of the information age,this paper studies the relationship between the symbolic image in the exhibition and the effect of information dissemination in the exhibition.Based on the theory of communication and the principle of semiotics,this paper takes the symbolized image in exhibition as the research object,and explores the effective influence of symbolized image on the information dissemination of exhibition through the close relationship between symbolized image in exhibition and the mode of information dissemination,the close relationship between audience and the value and embodiment of symbolized image.The article is divided into five parts.The first part is the introduction,which takes the mode of information dissemination and its evolution as the breakthrough point,comprehensively expounds the important role of symbolic image in exhibition dissemination,as well as the research background,research status,research purpose and significance and research methods.At the same time,it is pointed out that the current research on exhibition mostly concentrates on the design and performance of exhibition space and form,while the research and practice of using communication theory to guide exhibition more effectively to achieve exhibition purposes are less,and there are some deficiencies in the theoretical research of exhibition information dissemination.The second part is the theoretical basis of this research.It extends from the emergence and development of symbols to the universal application of symbolic images in modern life.It further explores the relationship between symbolic images and exhibitions and their significance to exhibitions by utilizing the universality and typicality of symbolic images.The third part draws lessons from two theoretical viewpoints,one is based on Harold Lasswell's 5W communication model theory,and discusses the role and influence of symbolic image in various elements of information dissemination.Second,based on the audience's cognitive experience of symbols,it is easier to produce psychological resonance and deepen the cognitive characteristics,so as to improve the effectiveness of exhibition information dissemination.The fourth part discusses the important influence of symbolized image on the development of culture,economy and exhibition from the objective perspective and with the help of concrete reality,and the limitations of symbolized image on the content of exhibition and the design of display image.The fifth part puts forward that the symbolic form in exhibition is an effective way to strengthen information dissemination,and is also the basic method and design principle to realize the sustainable development of exhibition.The conclusion summarizes the main content of the paper and further puts forward the core idea that symbolic image can promote the effective dissemination of exhibition information.