The Relationship Between Social Sites Upward Social Comparison And Social Anxiety Of University Students: The Serial Mediation Of Body Image And Self-efficacy

Social networking sites have become a part of People's Daily online activities,as well as an extension and extension of real social interaction.Due to the characteristics of social networking sites,people may be prone to upward social comparison in the use of social networking sites.Social sites upward social comparison refers to the process in which an individual browses or comes into contact with positive information presented by others in the use of social networking sites,and compares himself with others in terms of ability,emotion,viewpoint,status,achievement,body and popularity.Such a comparison process is likely to have an impact on individual cognition(body image,self-efficacy)and emotion(social anxiety).This study mainly investigated the influence of social sites upward social comparison on social anxiety Social anxiety refers to the discomfort,anxiety and tension experienced by individuals in the social context because they are worried about being evaluated or concerned by others,accompanied by negative self-cognition and the behavior of avoidance.At the same time,body image and self-efficacy were included in the analysis.A survey of 350 college students was conducted by using the social sites upward social comparison scale,multi-dimensional body image scale,general self-efficacy scale and social anxiety scale.Statistical analysis was conducted on the data,and the results were as follows:1.social sites upward social comparison is common among college students.social sites upward social comparison showed significant differences in gender,grade and whether they were only children.There are more frequent social sites upward social comparison for girls.There was a higher frequency of social sites upward social comparison among sophomore students,which was significantly higher than that of the other three grades,and there was no significant difference between the other grades.College students who are not only children have higher frequency of social sites upward social comparison.2.The body image of college students is general,and there is a significant gender difference,but there is no difference in grade and whether the only child.The body image score of female students is lower than that of male students,and female students have more negative body image.3.The general level of self-efficacy of college students is relatively medium,and there is a significant difference between only children and no difference in gender and grade.The self-efficacy score of college students with only child is higher than that of non-only child.4.The social anxiety level of college students is medium,and there is a significant grade difference,but there is no difference in gender and whether the only child.The social anxiety scores of freshmen were significantly higher than that of junior and senior students,and that of sophomores were significantly higher than that of junior and senior students.5.social sites upward social comparison is positively correlated with social anxiety,and negatively correlated with body image and general self-efficacy.Body image is positively correlated with general self-efficacy and negatively correlated with social anxiety.General self-efficacy was negatively correlated with social anxiety.6.social sites upward social comparison significantly predicted social anxiety in a positive way,while body image and general self-efficacy significantly predicted social anxiety in a negative way.7.Body image and general self-efficacy have sequential mediating effects between social sites upward social comparison and social anxiety.