Renovation Design Of Tender Board Of Commercial Block Store From The Perspective Of "Urban Memory"

In recent years,although the concept of urban memory has been used in many academic discussions and practical activities,there are still differences in the understanding of urban memory,so there is no standard definition yet.In view of the concept of urban memory,this subject will discuss its design concept and function under the discipline background of environmental art design combined with commercial block shop sign design.The commercial block is a part of the urban landscape environment space,which fully reflects the urban culture,combines with the fashion elements,and fully displays the urban function positioning and urban characteristics.At present,the renovation of outdoor signs in China's historical and cultural business districts is still in the development stage.Due to the design of urban outdoor signs is not standardized,insufficient management and other problems,the outdoor signs have a serious impact on the appearance of the city.How to extract the classical connotation of urban context and present it in the design,so as to organically combine the real spirit of urban history,traditional culture and folk art with modern design techniques,and form a city with "memory" is the focus of the topic selection research.This project intends to start from the direction of urban memory,through the study of the geographical environment,natural heritage,humanities and history,landmarks,folk literature and art,science and technology to excavate the memory fragments of the city.With the methods of interview,architectural analysis and literature research,and based on the excellent case experience and methods of the commercial block reconstruction at home and abroad,the paper puts forward the design method of the actual case of the shop signboard reconstruction design of xinning road in hai'an city,which plays a leading role in improving the urbanization management and the construction of civilization with urban characteristics in hai 'an city.This paper is divided into four chapters:the first chapter describes the reasons for the study of commercial store recruitment with urban memory,the specific object of the study,the purpose and significance of the study,as well as the protection and reuse of urban memory at home and abroad.The second chapter analyzes the background and development of urban memory,main categories,extraction methods and protection status.The third chapter mainly studies the classification of store recruitment in commercial blocks,design principles and positive significance and limitations of store recruitment in urban memory.Memory and the fourth chapter,based on the domestic and foreign city commercial block store the current situation of the bidding brand and the planning problem,sunnybrook haian city road shop sign design based on the actual case,insight into the city memory and the relationship of the block ads,and through the research present situation,determine the sunnybrook road shop bidding CARDS and street facade renovation focus,induces the regulation of advertising signs,building facades,night view lighting and other issues,put forward the corresponding improvement measures and management standards.Finally,according to the planning effect of the case design,it summarizes the unified planning,overall coordination and harmonious art store recruitment advertisement design.