Investigation Of The Corporate Image Design Of City Commercial Banks

In recent years, with the rapid development of our country’s economy, companies are faced with an increasingly competitive problems, to solve this problem is dependent on the growth of their business and system reform, at the same time, more and more enterprises begin to realize the importance of corporate image. As early as in the middle of the last century, western countries began to pay attention to the study of the corporate image and brand effect to the important effects of an enterprise. City commercial bank, as the emerging of modern financial development product, is facing greater challenges and tests, how to stand out from many large commercial Banks, by customers favor and trust, city commercial bank is the immediate problem.This article is divided into five parts. The first part, mainly introduced along with the development of social economy, more and more countries began to study the importance of corporate image, and the research of the corporate image and brand in China has just started, in finance, corporate image design and construction, are often the most easily overlooked. The second part, mainly is the summary of the development of good corporate image will become the driving force for the quality. A enterprise image construction, not only can help enterprises set up good social image,can help enterprises to build brand, create a good "word of mouth", thus, bring huge benefits. The third part, mainly through the analysis of the corporate image of nowadays city commercial bank development condition, most of the city commercial Banks began to pay attention to their own corporate image building, but due to the long-term neglect leaders, city commercial Banks corporate image shaping tend to be the same, the lack of the shape of individual character, not formed a system of corporate image management mechanism. The fourth part, mainly analyze the Qingdao bank existing enterprise image, put forward rational modification opinions, carryforward to have an advantage, in view of the deficiencies. The fifth part, this paper expounds the importance of commercial bank corporate image shaping, create good corporate image, the necessity of urban commercial Banks, and forward-looking guide service industry vigorous development.This paper mainly through the analysis of the overall marketing of enterprise image and bank, social status, the internal construction of enterprise culture exists inevitable connection. Understand the current situation of the city commercial bank corporate image, for the traditional summarizes the advantages of the enterprise image,and the city commercial bank the insufficiency to improve the corporate image.Through comparison and analysis, determine the destination city commercial bank,understand the goal establishment background, history and culture of commercial Banks and the preliminary shaping corporate image, put forward reasonable optimization scheme, create real logo for city commercial bank, and a series of promotional products, propaganda way, better provide intellectual support for the development of city commercial Banks.